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(Expedite!)Empowering outdoor fitness logo for businessmen/women

Weekend Warriors Trainings, LLC.

Contest Holder WWTrainings ?

Last Logged in : 1695days3hrs ago

Concepts Submitted

65

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: (Expedite!)Empowering outdoor fit ...
Industry: Health Logo
Contest Launched: Jan 28, 2013
Selected: 1 winning design from 65 concepts
Winning Design by: YEL27
Close Date: Jan 31, 2013


(Expedite!)Empowering outdoor fitness logo for businessmen/women - Health


Awarded as a winner
Project Report    

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#41

#55

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#8

#56

#53

#42

#32

#3


Creative Brief


(Expedite!)Empowering outdoor fitness logo for businessmen/women

Weekend Warriors Trainings, LLC.

When the workweek ends, the workouts begin.

Yes

- Empowerment
- Being triumphant
- The balance of being a working professional that is fitness minded

Health

Character
Character


Masculine
Feminine
Modern
Sophisticated

black, grey, white, maybe a little green or red somewhere to liven it up.

not sure

My business gears itself to getting working professionals out from in front of a desk and participating in outdoor workouts on the weekend. I am focusing it to working professionals as many of them cannot make it to a gym during the week because of their various obligations before or after work. Accordingly my business leverages the greater schedule flexibility that weekends offer.

With that being said, I am interested in an image of an empowered, triumphant businessman with a fitness and nature oriented theme. The businessman should not be overly muscular in order to not discourage female participation in the fitness/training sessions. I would like the logo to appeal to all walks of life so a "shadowed"/faceless figure seems the way to go.

A good example of this that I really like is the attached file titled "Staples Sample 2". This is a sample logo/design from Staples. I think it is pretty empowering and could appeal to both genders. It even touches on the nature/outdoor aspect since the guy is on a rock. I am thinking my logo could be a variation of this that uses a business person as the individual and ties in any creative/differentiating elements you guys (the designers) come up with.

The image could also tie in the name of the company or the first letters of each word but it definitely doesn’t have to. I drew a sketch that exemplifies this where the Ws are the biceps and the T is hidden as the tie in the on the torso. It is just a sketch so although I think it somewhat conveys the concept I am looking for, I am very open to alternatives that still incorporate a business person and outdoor fitness.

Thanks!!

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Discussion


Comments

  • January 31, 2013 12:32 AM
    eeshu eeshu
     
    here are both versions for male and female!

    Like Icon 0   DislikeIcon 0
  • January 29, 2013 10:03 PM
    WWTrainings WWTrainings
      Project Holder
    Hi everyone, Can you all please add a business woman to the logo? She would she would have the same body positioning as the man ( whatever position you come up with). Thanks.

    Like Icon 0   DislikeIcon 0
  • January 29, 2013 1:24 PM
    SiteAdmin SiteAdmin
     
    Attention Project Holder: Please be informed that your project is a veiled project and designers are restricted to view only their own drafts which ensure that each design has its own originality however, you being a project holder can see all the designs. Suggestion: Provide consistent feedback and star rating on designs to attract more designers towards your project. Thanks, MB/LDG/LS Team.

    Like Icon 0   DislikeIcon 0
  • January 29, 2013 1:13 PM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

    Like Icon 0   DislikeIcon 0
  • January 29, 2013 10:20 AM
    WWTrainings WWTrainings
      Project Holder
    ...for example: the design could show a briefcase in one hand and pair of sneakers in the other. Just a thought...

    Like Icon 0   DislikeIcon 0
  • January 29, 2013 10:05 AM
    WWTrainings WWTrainings
      Project Holder
    Thank you all for the designs (and the ones to come). As the project advances, I am realizing that my attached sketch does not convey the message I would like to for my business. Accordingly, please do not submit entries that look like it. In addition, per some female feedback, I am also realizing that a more muscular individual is okay but lets get rid of the tie. Maybe a suit can be added in place of the tie since men and women wear suits. Please use your creativity/discretion in providing a logo that shows a triumphant, empowered business(and fitness) minded individual with the company name.

    Like Icon 0   DislikeIcon 0