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Fusion Card Solutions Logo

"Fusion Card Solutions", "Fusion" or "FCS"

Contest Holder theunlistedgroup1975 ?

Last Logged in : 466days19hrs ago

Concepts Submitted

66

Guaranteed Prize
400
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Fusion Card Solutions Logo
Contest Launched: Feb 15, 2013
Selected: 1 winning design from 66 concepts
Winning Design by: blackapple
Close Date: Feb 27, 2013


Fusion Card Solutions Logo - Financial Services


Awarded as a winner
Project Report    

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Creative Brief


Fusion Card Solutions Logo

"Fusion Card Solutions", "Fusion" or "FCS"

No

Previously know as Futura Card Services, Fusion Card Solutions is prepaid card solution provider. With this new name comes an entirely new reinvented and reinvigorated company. The prepaid space is filled with companies with unimpressionable corporate identity, lack in focus and vision, coupled with generic products/services. Futura Card Services was just another fish in the same sea. However with our new direction, Fusion Card Solutions, we see ourselves as a challenger to that sea of sameness. We want to be the breath of fresh air that will catalyze a new movement in the prepaid card space. We want to be the Virgin Atlantics, Ubers (Car Service), Ace Hotels, Amazon.coms, and Teslas of the prepaid card space - THE DISRUPTERS. Where we cannot compete against a Chase Liquid Prepaid Card (www.chase.com/liquid) or American Express Prepaid Card (www.americanexpress.com/prepaid) in spending/resources, however we can compete in marketing acumen and unique brand/card design and user experiences.

The notion of Fusion resonated with us because that is what we do. We bring fusion, synergy, and act as a catalyst.

-We bring solutions to our B2B clients that solve a business problem - not just marketing, finance, or operational issues. We bring custom best in class end-to-end solutions making their businesses smarter, more efficient, and cost efficient.

-To the end consumer (B2C - a new frontier for us), our card designs are like nothing they have ever seen. We bring card designs that are like any other cards in their wallet. (modern design, artists illustrations, etc.) We think of the card that someone keeps in their wallet as a badge, almost a status symbol. In the prepaid card space, we challenge the bigger brands by giving our card holders unique designs that are conversation pieces. (e.g. a card that looks like a cassette tape, a walkman, or some unique graphic design that would pique the interest of the design community)

We also want the corporate identity to be fun, modern, forward thinking, and innovative. The brand needs to have a personality and a soul. We want to inject a surge of coolness tot he category and appeal to the taste-makers, hipsters, trend setters.

Financial Services

Logo Type
Logo Type

Abstract Mark
Abstract Mark

Initials
Initials

Illustrative
Illustrative


Modern
Simple
Professional

2

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Discussion


Comments

  • February 16, 2013 9:40 AM
    SiteAdmin SiteAdmin
     
    Attention Project Holder: Please be informed that your project is a veiled project and designers are restricted to view only their own drafts which ensure that each design has its own originality however, you being a project holder can see all the designs. Suggestion: Provide consistent feedback and star rating on designs to attract more designers towards your project. Thanks, MB/LDG/LS Team.

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  • February 16, 2013 9:40 AM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

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