Hundredth Valley

Hundredth Valley

2011 Pinot Noir

Yes

This goal of this project is to design a wine label for our new wine and winery in The Umpqua Valley AVA of southern Oregon. (An AVA is a designated wine region, such as Napa Valley). We are a small, boutique-style producer that will be making high end wines from grapes grown in our own vineyard. Our label should stand out and grab the eye in a sophisticated, stylish and elegant way and establish our wine as a unique artistic expression of a single piece of earth (the "Hundredth Valley") that cannot be replicated. The target market for this wine is 35+ in age, middle-to-upper income, and curious and/or somewhat knowledgeable about wine.

The name "Hundredth Valley" is a reference to the phrase "The Hundred Valleys of The Umpqua," which is how the Umpqua River Valley of Oregon is described. Rather than being a single, large river valley, it is a network of little, secluded valleys. Our vineyard is located within its own little hidden valley, a place we wish to distinguish as special, mystical, magical, and a source of premium grapes and quality wines.

Beverages