Innovation Consulting for Healthcare Information Technology

Multiplyd

Next-generation Healthcare IT

No

I'm a doctor, geek and marketer. I started Multiplyd.com as my personal blog- trying to keep an log of all new, refreshing ideas in healthcare information technology (electronic medical records, initially). Over the years, I've started providing niche consulting services in healthcare innovation (note: mostly around IT innovation, but sometimes medical devices too). Now I'm trying to formalize that aspect as a 'Multiplyd' brand.

The notion of multiplyd came from a whacky idea that if we start toppling the ubiquitous red 'plus' (+)symbol of healthcare, it begins to look like a 'multiplied' symbol (x). So the underlying theme was "things that make today's healthcare stand on it's head.. turn it around... take a new perspective".

You can see my novice attempt at a logo on the website. I'd like to highlight the abnormal spelling- "d" at the end of Multiply. It can be a good brand marker, going forward - something that helps clients remember the company later on. Perhaps I can use the same theme for future expansion (eg. "d" at the end of MD - doctors.... or "ExplainD", "detailD"..)

Health