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Kaya Energy Group

Kaya Energy

Contest Holder karinachez ?

Last Logged in : 4147days11hrs ago

Concepts Submitted

282

Guaranteed Prize
300
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized


Project: Kaya Energy Group
Industry: Environment Logo
Contest Launched: Sep 29, 2011
Selected: 1 winning design from 282 concepts
Winning Design by: donatpascual
Close Date: Oct 15, 2011


Kaya Energy Group - Environment


Awarded as a winner
Project Report    

Sort by:


#174

#173

#141

#112

#89

#268

#232

#228

#227

#219

#216

#193

#192

#187

#182

#180

#179

#178

#176

#175


Creative Brief


Kaya Energy Group

Kaya Energy

Green Energy. Made in DR. (we have other options as well)

Yes

Kaya Energy Group develops clean energy solutions, specializing in solar energy. Our #1 goal is to ensure that our clients decrease, and eventually eliminate, energy expenses and begin to maximize cash flows in year one of their investment. We do this by providing clients with customized technical energy solutions combined with the right personalized financing options (this part is key and the missing piece in the market).

Environment

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Corporate
Modern
Industry Oriented
Outdoors/Natural
High Tech

Green, orange, blue, yellow, brown, white

not sure

We DO NOT want to seem "too environmental" or like tree-huggers or an NGO. Our #1 goal is to save money for our clients- we make financial sense to businesses above all else. Clean energy is profitable is the focus. The afterthought (or added value) will be the environment.

We want to stay away from conventional "green companies" designs, like lightbulbs with trees, the recycle logo, a sun, etc. Given the uniqueness of the name and it's different meanings (described in the first section), we want to communicate this message in a subtle manner, possibly abstract.

Related Contests



Discussion


Comments

  • November 06, 2011 11:17 AM
    RichardB RichardB
     
    Check out www.DesignCage.net its pretty awesome,you can win more contests.

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  • October 17, 2011 9:02 PM
    einstine einstine
     
    Good luck! :-)

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  • October 14, 2011 7:42 AM
    karinachez karinachez
      Project Holder
    Dear all, Please keep in mind point 2) from the comment we posted below. 2) We would like to try using the name of the company as the logo, as opposed to a sign or a symbol. You may try to use "Kaya Energy" or "Kaya Energy Group" but the message needs to come through. As you're thinking about the designs, please re-read the rest of the points as well. 1) We want to be original and unique above all (like the name Kaya). The designs we were getting were too similar to those in the industry. We need to break the mold. 2) We would like to try using the name of the company as the logo, as opposed to a sign or a symbol. You may try to use "Kaya Energy" or "Kaya Energy Group" but the message needs to come through. 3) When people see the logo they need to think FIRST: "This company provides ENERGY SOLUTIONS" and SECOND: "I trust this company because they know what they are doing, they are innovative, my financial investment is safe with them, they are a solid company, and they care about customers first, they are on our side." 4) As we've explained, the name of the company "Kaya" means "Island" in Taino (the native language) and "Nature" in Sanscrit. For inspiration and originality you could try googling some images and use the historic art as inspiration to come up with something modern and forward-thinking, but with historical roots to give it a special twist. 6) Keep in mind that the image of the world is overused for this industry and although we are not against it, it would have to be something really original for us to choose it. Think outside the box. 7) Think brands like APPLE for originality, trust, and customer service, and General Electric (GE) for solid, safety, and innovation.

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  • October 13, 2011 11:54 AM
    karinachez karinachez
      Project Holder
    Designers, Please DO NOT do 3D as it makes it too busy and also it is most expensive for printing and the like. SIMPLE IS ALWAYS BETTER AND EASIER TO REMEMBER.

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  • October 12, 2011 3:34 PM
    karinachez karinachez
      Project Holder
    Hi Designers, As you can see, we have extended the contest for 3 more days because we are not yet satisfied with the overall selections. So far we have seen very good work but we know you guys can come up with something we absolutely love! Below I am including the most important points we want to communicate and some direction on creative. 1) We want to be original and unique above all (like the name Kaya). The designs we were getting were too similar to those in the industry. We need to break the mold. 2) We would like to try using the name of the company as the logo, as opposed to a sign or a symbol. You may try to use "Kaya Energy" or "Kaya Energy Group" but the message needs to come through. 3) When people see the logo they need to think FIRST: "This company provides ENERGY SOLUTIONS" and SECOND: "I trust this company because they know what they are doing, they are innovative, my financial investment is safe with them, they are a solid company, and they care about customers first, they are on our side." 4) As we've explained, the name of the company "Kaya" means "Island" in Taino (the native language) and "Nature" in Sanscrit. For inspiration and originality you could try googling some images and use the historic art as inspiration to come up with something modern and forward-thinking, but with historical roots to give it a special twist. 6) Keep in mind that the image of the world is overused for this industry and although we are not against it, it would have to be something really original for us to choose it. Think outside the box. 7) Think brands like APPLE for originality, trust, and customer service, and General Electric (GE) for solid, safety, and innovation. Please write me a message if you have any questions or want more guidance. We look forward to some amazing designs! karinachez

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  • October 08, 2011 8:54 PM
    karinachez karinachez
      Project Holder
    Dear all, Thank you for the additional designs. We are thinking that we would like to try something a little different with the remaining hours. Below we have included a number of links for Taino symbols. If you remember from the brief, the Tainos were the indigenous group that inhabited the Caribbean region prior to the arrival of Europeans. "Kaya" is actually a Taino word that means "Island". We would like to see some ideas incorporating these symbols into our logo. We do not want the exact image or style; we want you to use them as inspiration for a modern twist. Image1: http://3.bp.blogspot.com/_GopGzIPE7r8/RzT7DwnhR1I/AAAAAAAAAAk/i2seNZGyvI4/S269/cb2b.jpg Image2: http://carolefdee.files.wordpress.com/2010/02/taino-sol.jpg Image3: http://www.envisionlayouts.com/images/P/sol%20taino%20200.jpg Thank you!!

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  • October 07, 2011 9:22 AM
    karinachez karinachez
      Project Holder
    Hi everyone, We woke up to more great designs. Thank you all so much for your continued work! Here are some quick thoughts: Can you start using the blue for "Kaya" and "Group", and green for "Energy". And use dark grey for "Green Energy. Made in DR". Also, the blue used in 209 is too bright. We like the colors used in 171. Keep in mind that we are a company that brings renewable energy solutions to businesses. We are trying to demonstrate that clean energy is an intelligent business investment. We want to be "green", but we don't want to be portrayed as complete "tree-huggers". We help businesses make rational decisions on their energy use. Thank you again for all your great ideas!

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  • October 06, 2011 11:25 AM
    karinachez karinachez
      Project Holder
    Dear all, We wanted to thank you all again for all of these wonderful designs! As you may have noticed, we have decided to extend the project period for an additional 3 days. The reason is because we have seen a lot of incredible designs and, as a result, we are having a difficult time deciding exactly which design we want to represent our company. We will continue to provide feedback on this forum and to individual designers. Please feel free to send us messages at any time to provide us your personal perspective on the designs. We want keep communication open and positive!! Thank you all again!

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  • October 06, 2011 8:20 AM
    karinachez karinachez
      Project Holder
    There are only a few hours remaining, and last night we got a few more submissions that we really like. Check out the star ratings we've given to the various designs. 174, 112, 173, and 89 are all vivid and visually appealing. We particularly like the fact that it incorporates the "nature", "technology" and "reliability" themes we have been going for. 135 is simple and elegant. More ideas on this theme in the next few hours would be much appreciated! 141 and 152 are both unique as compared to the rest of the designs, which has given us more to think about. In particular, 141 says "sophisticated" and "reliable", which are two components of our company that we really want to emphasize. We cannot wait to see what everyone comes up with in the remaining hours. Thank you all again for your efforts!

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  • October 05, 2011 11:03 PM
    karinachez karinachez
      Project Holder
    Draft 152: We really liked this because it is unique. Everyone has submitted beautiful designs, and it is going to be incredibly difficult to choose, but we're still looking for that one design that really blows us away! Keep up the great work!

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  • October 05, 2011 6:04 PM
    karinachez karinachez
      Project Holder
    We have 18 hours left. . . We have seen so many incredible designs over the past few days, thank you all so much for your creativity and talent! We have gone through and eliminated a lot of designs that we do not think will work for us. Those remaining are fairly diverse, and we continue to look forward to seeing more unique and memorable designs.

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  • October 04, 2011 7:19 PM
    karinachez karinachez
      Project Holder
    General Comment: Dear all, first of all, these designs are really incredible and we're very pleased with everything that has been submitted thus far. We like the idea of having a leaf in our logo, but we want some diversity. It seems like everyone is using the same leaf. We would really love to see some other ideas you all may have in this regard. Thank you!

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  • October 04, 2011 12:35 AM
    karinachez karinachez
      Project Holder
    General Comments: We really like the designs exhibited in #41 (and its derivations) and #55. They are clean and speak to the theme of "nature" and "technology". In particular, the font and color scheme on #41 conveys strength and reliability, which is also what we are looking for. That said, we are looking forward to seeing other shapes (we have seen mostly circular themes) and additional ways of creatively conveying technology, nature, solar power, renewable energy, island, sophistication, reliability, professionalism, etc. . .

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  • October 03, 2011 2:33 PM
    karinachez karinachez
      Project Holder
    General Comments: We'd also like to see the full name of our company in some of these designs: "Kaya Energy Group".

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  • October 03, 2011 1:56 PM
    karinachez karinachez
      Project Holder
    General Comments: As some of you may have read, our company is based in the Dominican Republic and will potentially serve customers throughout the Caribbean. Moreover, the word "Kaya" means "Island" in the indigenous Taino language, and "Nature" in Sanskrit. Therefore, please keep in mind these two concepts in the design.

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  • October 03, 2011 1:54 PM
    karinachez karinachez
      Project Holder
    Draft 22: This immediately grabbed our attention. We think the image is visually appealing and speaks to what we are promoting as a company. We would like to see this perhaps with different fonts, something finer as opposed to the bold, broad lettering. If you have another idea on the actual image as well, we would like to see some potential variations on this style. Thank you!

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  • October 02, 2011 10:21 AM
    karinachez karinachez
      Project Holder
    Draft 2: We like the idea of having the image before the name, but not with the initials inside. We want to represent locality ("Made in DR") so we think using an icon of a world might not be ideal.

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  • October 02, 2011 10:13 AM
    karinachez karinachez
      Project Holder
    Drafts 10 - 12: These look very professional and we were immediately attracted to them. After a bit of thought, we prefer the "K" before the name and no 3D effect, such as the designs in the bottom left corner of each of these drafts. We would love to see these with a bit of color (as mentioned in the briefing, please consider using a combination of any of these colors: green, orange, blue and brown for the website). We would also like to see another take on the "K". Thank you Evermore!

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  • October 02, 2011 9:57 AM
    karinachez karinachez
      Project Holder
    Draft 9: One further comment, we would like to see a couple more ideas on the circle themed logo.

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  • October 02, 2011 9:52 AM
    karinachez karinachez
      Project Holder
    Draft 9: We like the clean look and the recognizeable/memorable logo. If possible, we would like to see this design on a lighter background and with different color combinations, perhaps adding a light blue to the green and orange you already have. We want our company to have a fresh and elegant look. We are also thinking about keeping "Group" in the logo, as in "Kaya Energy Group". We would like to see what that might look like as well. Thank you Corslu!

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