Login

Don't have an account? Register

Phone

US: +1-877-525-5646
(Mon-Sat, 9am-5pm EST)

Design Consultation

Label design for Meal replacement shake

Label design

Contest Holder TotalYou

Last Logged in : 981days4hrs ago

Concepts Submitted

45

Guaranteed Prize
400
Winner(s)

1

Other unvield All design entries can be viewed by other designers. Featured

Project: Label design for Meal replacement shake
Industry: Health
Contest Launched: Feb 13, 2012
Selected: 1 winning design from 45 concepts
Winning Design by: blythestyl
Close Date: Feb 20, 2012


Label design for Meal replacement shake - Health


Awarded as a winner

Sort by:
addto Project Report



Creative Brief


Label design for Meal replacement shake

Label design

We would like to have a label designed for a new nutritional shake that we are going to launch in the Netherlands.

Health

Our customers are self conscious people who want live healthy. Over 90% of our customers are women between 20 and 65. They want to be in shape and want to take charge of their own live by taken good care of themselves.
We want a trendy, modern business logo wich gives a quality feeling.

Label size is 85 x 360 mm. It is going on a white, glossy roundbody pot/jar.

Related Contests


Use of current logo will be provided
$225
Prize Money
37
Concepts
Jasmine Firming Body Butter
$150
Prize Money
21
Concepts
GLORIOUSA TREATMENT CENTER
$100
Prize Money
36
Concepts
Beauty Foot - Product Label Redesign
$200
Prize Money
46
Concepts

Discussion


Comments

  • February 19, 2012 6:30 AM
    avatar TotalYou
    Project Holder
    Another addition. It must be obvious that it is a mealreplacement shake so that has to be on the front of the labe as well. The Dutch word is; MAALTIJDSHAKE.
    Also the emphasis on STEVIA(100% natural sweetener) is missing in most designs. This is really a Unique Selling Point for us. At least in the Netherlands. We will be the first and customers are searching for that.
    So in one way or another, a Stevia leave with text or a kind of marking must be on the front of the label.

    0 0
  • February 19, 2012 6:17 AM
    avatar TotalYou
    Project Holder
    Ok, we are leaning towards #5. We would like the SoYou! to be a stylish font.In #5 it's more a sixties font. And we would ike it to be in one color and it must be almost like a symbol or a logo on it's own. A bit like in #10. So we can paste it on anything we like. Maybe it's an idea to create the SoYou! name in the same font (Present) as we used in the logo and than give it one or some outline(s) or engraved look. Also it doesn't need to be horizontal.
    Please don't put our companylogo and SoYou! name together. The logo doesn't have to be so notable. We can use it somewhere on the right or left side of the label where we have to put the ingredients list and the declarations. And on the other side the 'How to use' text and the info and keypoints about the shake. The flavorname (Vanilla Sky) has to stand out (maybe with a colorfilled rectangle behind it) and than the flavor(Vanilla) can be beneath (smaller) the flavorname. Where ever possible we would like to you use the right pictures of the fruitname and for Vanilla don't use a picture of a Vanilla shake. It gives a McDonalds feeling. But please use the Vanilla sticks and flower like in #8.
    In #5 the Forestfruit is green and we want it to be purple/blue-ish like most forest fruit is. (blueberries, blackberries, raspberries, bream)
    Good luck and please keep them coming.

    0 0
  • February 18, 2012 7:32 PM
    CrimsonEclipseDesign CrimsonEclipseDesign
    to PH,

    i was able to make my design without the use of stock photography.

    Regards, CED

    0 0
  • February 18, 2012 6:06 PM
    sotopagi sotopagi
    sir it's 85x360mm or 85x36mm??

    0 0
  • February 18, 2012 5:28 PM
    avatar TotalYou
    Project Holder
    @CED
    At this point we don't want to pay extra for stockfoto's.

    Thanx

    0 0
  • February 18, 2012 5:08 PM
    CrimsonEclipseDesign CrimsonEclipseDesign
    Hello PH,

    in regards to the design i want to make as per the examples that are being used i will need to use stock photography in your design. This means you will have to purchase the photo i have in my design so before i begin designing i would like to make sure that you will be willing to purchase the photo i use in my design

    Thanks, CED

    0 0
  • February 18, 2012 9:36 AM
    avatar TotalYou
    Project Holder
    @DSigner
    No the logo is fixed and is allready being used in our marketing. Only de .AI file hasn't been modified yet. The Wellnes Int. has to be same purple as in the .jpg file.
    Thanx

    0 0
  • February 18, 2012 8:29 AM
    DSigner DSigner
    My question is, do we have to modify your logo also?

    0 0
  • February 16, 2012 2:58 PM
    avatar TotalYou
    Project Holder
    @AnnoDominiDesignsLogos

    No, the prize money was initially $200 and I increased it to $400.

    0 0
  • February 16, 2012 3:37 AM
    avatar TotalYou
    Project Holder
    We would like 7 designs, for each flavour one.
    But there must be a kind of uniformity so that the style and brand will be recognisable for the customer.
    Since this is more work we will increase the prize money.

    0 0
  • February 15, 2012 8:17 AM
    blythestyl blythestyl
    Just to clarify... is it required to do all of the 7 flavours?
    or just the one template?

    Thanks!


    0 0
  • February 15, 2012 7:21 AM
    avatar TotalYou
    Project Holder
    I uploaded a picture of the pot/jar we are going to use.

    0 0
  • February 15, 2012 7:19 AM
    avatar TotalYou
    Project Holder
    Another addition on the flavour names.
    These name will be in English and with a twist but since the shakes are for the Dutch market we want to put the flavour in Dutch beneath the English name.
    Vanilla = Vanilla Sky
    Banana = Bananalicious
    Strawberry = Strawberry Fields
    Forest Fruit/Yogurt
    Chocolate = Chocolate Dream
    Cappuccino = Creamy Cappuccino
    Latte Macchiato

    0 0
  • February 14, 2012 5:56 AM
    avatar TotalYou
    Project Holder
    One of the keypoints of this shake is that it has no artificial colouring, flavouring and aroma's.
    But the main keypoint (USP) for the Netherlands is that it's the first nutritional shake without artificial sweeteners.
    It is totally sweetened with the natural Stevia.
    This should be emphasised somewhere on the label.

    0 0
  • February 14, 2012 1:40 AM
    avatar TotalYou
    Project Holder
    Hello Yatskie,

    I uploaded the .ai file of the company logo.
    Keep in mind that the Wellness Int. has to be the same purple as in the .jpg file.
    The flavours that we are going to market are Vanilla, Strawberry, banana, Cappuccino, Latte Macchiatto, Chocolate and Forest Fruit/yogurt.

    0 0
  • February 13, 2012 6:02 PM
    yatskie yatskie
    Hi PH,

    Can you give a vector file of your logo? It's much easier to layout with an Ai file.

    Thanks.

    0 0
  • February 13, 2012 3:23 PM
    avatar TotalYou
    Project Holder
    Requirements for the label.
    The edges of the label need to be silver.
    The name of the shake is; SoYou!
    We will have several flavours so the design needs to be uniform an neutral so we only have to change the name of the flavour.
    In the brief we have enclosed examples of shakedesigns we like.
    We also enclosed our companyname and logo.
    The name SoYou! has to stand out like a trademark.
    The label will be printed on silverfoil so we get the silver edges and a luxious look and feel. For the rest we would like to be surprised by your designs.


    0 0