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Latin Inspired Cocktail Lounge - Azucar Lounge - Business Logo

Azucar Lounge

Contest Holder jsugar ?

Last Logged in : 4577days17hrs ago

Concepts Submitted

122

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized


Project: Latin Inspired Cocktail Lounge - ...
Contest Launched: Aug 22, 2011
Selected: 1 winning design from 122 concepts
Winning Design by: BilokElegant
Close Date: Sep 05, 2011


Latin Inspired Cocktail Lounge - Azucar Lounge - Business Logo - Hospitality Industry


Awarded as a winner
Project Report    

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#119

#114

#111

#109

#87

#77

#76

#75

#121

#110

#92

#73

#42

#38

#24

#17

#10

#120

#117

#115

#113

#108


Creative Brief


Latin Inspired Cocktail Lounge - Azucar Lounge - Business Logo

Azucar Lounge

Cocktails - Food - Desserts

Yes

Refined, neighborhood cocktail lounge serving Latin inspired food and artisan cocktails. The focus will be on creating a lounge experience for guests to enjoy amazing cocktails and maybe a small bite or two.

In terms of food - think inexpensive, flavorful, simple, small plates, fresh and seasonal. Will be one of the few establishments offering food late night (till 1am). Drinks will be hand crafted, flavorful classic inspired cocktails.

Decor will be rustic with day of the dead items, Aztec and Mayan art. Leather sofas and coffee tables will be scattered throughout the space as will two large tall communal tables.

Planning to use the logo an a rusted cast iron sign.

Hospitality Industry

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Initials
Initials


Cutting-Edge
Unique/Creative
Local/Neighborhood
Masculine
Abstract

Initially thinking either simple neutral colors or bright latin colors (check out the paper flowers on this site - http://www.directfrommexico.com/festive--cornhusk-flowers.html)

not sure

Additional Inspirational items:
http://www.directfrommexico.com/mexican-folk-art--dod.html
http://www.directfrommexico.com/mc3064.html

What this is not - not a taco stand, don't want a sombrero or jumping chili peppers

Tagline listed above is still work in progress. Not necessary to utilize in each submission.

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Discussion


Comments

  • September 01, 2011 12:44 AM
    jsugar jsugar
      Project Holder
    Wow, you all are amazing! There are some great submissions! Here's a few thoughts: Fixdesign 73 – like it, could you replace the martini glass with a day of the dead skull or some type of rendering of sugar cane stalks 72 / 71 – Not a fan of the font type nileshmukane #50, #37 – I like the feel, but the logo is a bit phallic looking #20 – I like the rustic feel of the font, but the graphics above the font seems to be disconnected. Can you resubmit without the tagline “Cocktails – Food – Desserts” and if using upper and lowercase fonts there should be an accent over the ú – “Azúcar Lounge” darren21188 #56 – This wasn’t what I initially was envisioning, but I like where you’re going with it. Can you update with a more rustic font. sldesign #55 – to refined, looking for a more rustic look Ablai #42, #24 – you’re going in the right direction. Great Logo – would like the restaurant name to be a bit more rustic. Also the name should be “Azúcar Lounge” Also can you eliminate the tagline “Cocktails – Food – Desserts “ kirans #36 – I was looking for a more rustic look, but I do like the general idea. It would be great if my concept was more of a restaurant.

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  • August 25, 2011 1:48 PM
    jsugar jsugar
      Project Holder
    Corslu - I liked the rustic feeling of the letters in design #1, this is heading in the right direction Ablai - you're on the right track #10 & #9 have the general type of feel I'm looking for. Nice touch on the stylized AL. The other options were eliminated as they had design elements which felt Egyptian.

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  • August 23, 2011 8:53 AM
    jsugar jsugar
      Project Holder
    One late addition - Would like to include accent mark over the ú Azúcar

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