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Logo and branding campaign for Blue Reef Investments Inc

Blue Reef Investments

Contest Holder bluereef ?

Last Logged in : 4332days17hrs ago

Concepts Submitted

111

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Logo and branding campaign for Bl ...
Industry: Real Estate Logo
Contest Launched: May 12, 2012
Selected: 1 winning design from 111 concepts
Winning Design by: raindesign
Close Date: May 20, 2012


Logo and branding campaign for Blue Reef Investments Inc - Real Estate


Awarded as a winner
Project Report    

Sort by:


#106

#98

#91

#88

#76

#71

#70

#57

#53

#50

#34

#90

#87

#79

#69

#63

#61

#60

#54

#36

#32

#15

#111

#110


Creative Brief


Logo and branding campaign for Blue Reef Investments Inc

Blue Reef Investments

No

Blue Reef is a real estate investment company that rehabs older properties to give home buyers a completely finished property to move into with no work needed. We also offer real estate solutions to current or future property owners and focus on serving them. We are also going to have a rental property division/company that will provide safe, comfortable and affordable housing. The company is based out of Edmonton, Alberta. I want to design a website to match the branding created by the logo.

A reef is the home for a community providing all of its needs and that's what the company is about, serving the community by providing great homes.

Real Estate

Logo Type
Logo Type

Abstract Mark
Abstract Mark

Illustrative
Illustrative


Unique/Creative
Clean/Simple
Modern
Industry Oriented
Outdoors/Natural
Serious
Abstract

Definitely blue, perhaps lighter and darker shades. I like the idea of white letters but I'm open to creative color schemes; but nothing too complex. Perhaps something that would work good on a blue background for business cards and letterhead (a future project).

not sure

In the logo, the word 'Investments' can be made to be secondary and smaller, but this is not necessary. I'm looking for something creative but not overly complex. A recent mycroburst project I like is this Earth Wide Homes logo http://www.mycroburst.com/contests/business-logo-and-branding-campaign/users/bazinga

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Discussion


Comments

  • May 20, 2012 5:07 AM
    dancelav dancelav
     
    My God,I didn`t know you`re fond of such strong and flashy colors?!

    Like Icon 0   DislikeIcon 0
  • May 20, 2012 1:41 AM
    bluereef bluereef
      Project Holder
    Thanks for all the great designs! So many good options makes it a difficult choice but I think I've narrowed it down. Thanks again to all the talented designers!!

    Like Icon 0   DislikeIcon 0
  • May 17, 2012 11:09 AM
    SiteAdmin SiteAdmin
     
    Attention Designers, MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you show 2 or 3 different color versions of the same logo in one draft, please make sure that if that draft gets finalized, each color version is separated before final files are sent out. Thanks, MB/LDG Team

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  • May 16, 2012 10:29 PM
    bluereef bluereef
      Project Holder
    Thanks for the great new drafts! #40 - good design, I like the colors and font but the logo seems too boxy #41 - I'm not feeling the logo #42 #43 #44 #45 - these are better variations of your earlier design, I like #49 even better and #58 the best of them all #48 - the update looks better #50 - Really like the font, the color of blue and the overall feel of the logo. However the leaf design doesn't fit with the name Blue Reef. Not really a fan of the dark background. #51 #52 - Overall it is too plain, I like the creativity of the logo but it doesn't fit what I am looking for, it is too square and blocky, I'm looking for smooth curves like water waves #53 - this version looks better, the design has the right feel to it #54 - This is the best version yet, I like how you worked the wave through the text, but overall it needs something more. I don't like the image at the end of the word "Reef" #55 #56 - Good logo but does not seem professional enough for a serious investing company, the font in particular #57 - Great colors & font, the logo seems like it could use something else to add to it

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  • May 15, 2012 3:24 PM
    bluereef bluereef
      Project Holder
    #17 #18 #19 - Good logos but not getting the more creative or abstract look I'm trying to achieve #20 - I like the abstract buildings. I'd like some wavy designs or something added to it to give more of a marine or water feel #21 - Great logo, I like the feel of it but the roof design is too mainstream #31 - Great look and feel, the fonts are excellent, the logo itself needs some adjustment, I'll send you a PM #32 #34 #35 #36 - I like how you used the waves and the location of the word "Investments". The font for Blue Reef needs to be a bit more professional and perhaps a darker shade of blue. I really like the creativity you put into #34 but it doesn't quite seem to work because the outline becomes the basic shape of a house.

    Like Icon 0   DislikeIcon 0
  • May 15, 2012 2:54 PM
    bluereef bluereef
      Project Holder
    Lots of good designs, thanks! Just a few notes: - I'm not a fan of using the roof of a house or a basic house outline in the logo as it seems to lack creativity and is too common place with other company logos. Buildings can be used but it must be done creatively. - With the fonts I like to see fading from a dark shade of blue to a lighter shade and perhaps the appearance of light shining on the letters, although I've seen some great ones without this effect. Also not a fan of cartoon or bubbly fonts.

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  • May 13, 2012 11:06 AM
    bluereef bluereef
      Project Holder
    Thanks for all the great submissions! Draft #3 - Really like the abstract tail but I'm not feeling the gold and the logo seems bulky #5,6 - I like the colors but these need more creativity #4,7 - These are my favorites so far. In both the fonts match the logo well. I don't know the proper term but I like how it looks like light is shining on the logo/letters. #8,9,10,11 - I like the 5 circle logo but overall it seems like it needs some more artwork or wavy lines to add to it #12 - The tail & wavy lines are good but the font needs to be more professional looking. The tail doesn't seem to fit well as part of the R #14 - I like the simplicity. The letters need to be thicker to better match the logo. Also seems like a lot of white space in the middle of the logo #15 - The abstract circle design is good but the roofs are too commonplace. #16 - I like the fonts but the logo is too plain

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  • May 12, 2012 11:33 PM
    bluereef bluereef
      Project Holder
    Draft #1 - I like the feel of the logo but it lacks in creativity and seems too mainstream. Thanks for being the first draft submitted!! Since the word 'reef' is part of the name perhaps a marine animal theme could be incorporated, for example a whale tail or turtle silhouette. Doing this in a creative and abstract way would be ideal. Definitely not a must though...

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