Logo Design for Pill Style

Comments

• October 19, 2011 8:19 AM
   mattboylan
    Project Holder
  niexZ, Can you take #131 and make it so that there are only *two* colors total in the logo? Instead of the green for the dot over the "i" and the capsule over the "y," can you make the dot the same blue color as "Style" and the capsule the same blue color as "Pill"? And can I see another version where the two blue colors you use are the same as the blue colors in #93?
  
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• October 18, 2011 11:42 AM
   mattboylan
    Project Holder
  With one day left, I challenge everybody to do a logo that's not in the blue/green color range -- something that stands out and makes me take notice!
  
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• October 18, 2011 10:21 AM
   mattboylan
    Project Holder
  dermawan: I really like your designs #93, #97 and #141. Right now the logo looks a little too much like a division sign -- I'd be interested in seeing the two round pills on the left and right, and the "long pill" from top to bottom. In other words, making the "long pill" vertical and the two round pills horizontal. If you're up for it.
  
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• October 17, 2011 6:57 PM
   mattboylan
    Project Holder
  niexZ, I would love to see your designs -- #71, #94, #98, #103 and #105 -- in a rounder, more-fun font, like the font in #93, #97, #112, #115.
  
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• October 17, 2011 2:40 PM
   mattboylan
    Project Holder
  I like the concept of #112 -- it's fun and playful, and i like the big pill as the dot over the "i". I'm interested in seeing it in some different colors and maybe with a different (but still fun) font. And I'd be interested in seeing the pill match the color of the word "style." And I like the designs where "style" is the *darker* color, because that's what should be emphasized.
  
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• October 17, 2011 12:36 PM
   mattboylan
    Project Holder
  Thank you, everybody, for working on this. Since there are now only 2 days left, I have eliminated all of the designs that don't represent a direction I want to go in. I am still open to completely new designs and colors, too. To niexZ, I like when the dot over the "i" in "pill" is a different color from the rest of the word "pill" -- like it is in #71. I would like to see the dot over the "i" being a different color in your designs #94, #98, #103 and #105. Also, in your #105, you can delete the bottom one, because I want the word "style" to be always be darker than the word "pill." And in your #103, you can delete the top one, because I like the blue that's in the bottom one better.
  
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• October 16, 2011 3:22 PM
   mattboylan
    Project Holder
  #71 and #93 really capture the "fun" and "creativity" requirements. I like the colors of #93 a lot -- not crazy about the darker green and the blue in #71. I would prefer to see the blues and green that are in #36. Still open to completely different designs, too. Thanks again everybody.
  
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• October 14, 2011 1:05 PM
   mattboylan
    Project Holder
  Colors: I do not like the blue and orange together. My favorite color schemes so far #5, #16, #27, #36 and #38. Reminder: "Style" should be the word emphasized, in design, color, decoration, bold-ness, etc. Thanks.
  
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• October 14, 2011 12:59 PM
   mattboylan
    Project Holder
  #17, #27, #38, #41 and #42: I get that the graphic is stacked oblong pills, but the designs might be *too* abstract -- is there any way you can make it more obvious that they're pills?
  
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• October 14, 2011 12:47 PM
   mattboylan
    Project Holder
  I appreciate all the hard work. I've eliminated some so everybody gets a better idea of what I'm looking for -- simplicity with a bit of cleverness and fun. Some of the ones I eliminated were just too complicated, and some left out the cleverness and fun. And I'm definitely liking the ones that emphasize the word "style" more than the word "pill" in the company name.
  
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• October 13, 2011 9:01 PM
   mattboylan
    Project Holder
  I'm liking #17 because it places equal emphasis on the words "pill" and "style." Many of the others emphasize the word "pill." It makes me realize that the emphasis on the two words should be at least equal, and it wouldn't hurt if "style" were the more-emphasized word, since that's what this company does -- we add *style* to pill containers. I've rated #14 much lower because the pattern of shapes looks more like an atomic structure than randomly shaped pills. I like the cleverness and simplicity of #24 and #25, but "style" would need to be more heavily emphasized somehow. Thanks everybody.
  
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• October 13, 2011 8:46 AM
   mattboylan
    Project Holder
  Thanks, everybody so far. As my own ideas about the logo start to coalesce after seeing these designs, I can offer the following: 1) I want to keep the separation between the words "pill" and "style" -- either a space, a separate line, or some design element besides font face or font weight separating the words; 2) I'm drawn to the sans-serif fonts; 3) I'm not ruling out the oblong shape, since I know that's easier to encapsulate the company name. But I'd be interested to see if anybody can come up a way to incorporate a round pill to encapsulate all or part of the company name, or multiple round pills outside the company name entirely.
  
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• October 12, 2011 10:01 PM
   mattboylan
    Project Holder
  #1: A few things I probably should've specified more clearly in my brief: 1) I do want some color (at least 2, but as many as it takes); 2) the logo should signify "fun" in addition to style and creativity -- the products we make are essentially novelty items, after all; and 3) I don't like cursive/script lettering.
  
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