Logo Design: Zippy Bites

Zippy Bites

Contest Holder ZippyBites ?

Last Logged in : 4240days7hrs ago

Concepts Submitted

243

Guaranteed Prize

300

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Logo Design: Zippy Bites

Industry: Food Logo

Contest Launched: Mar 26, 2012

Selected: 1 winning design from 243 concepts

Winning Design by: NGL83

Close Date: Apr 04, 2012

Concept #237

Awarded as a winner

#168

#101

#99

#71

#60

#56

#55

#54

#48

#46

#31

#13

#197

#189

#170

#169

#107

#106

#70

#67

#63

#52

#42

#41

#40

#39

#38

#33

Creative Brief

Project name

Logo Design: Zippy Bites

Design Text

Zippy Bites

Tagline

Smart.Energy

Include this tagline in my logo.

Yes

Describe who/what this design is about

Zippy Bites is a company that will be offering an all natural and tastier alternative to the current energy supplements on the market. At the moment, energy products like 5 Hour Energy and Red Bull are filled with artificial flavors, sweeteners, and colors to cover up the bitterness of the energy blend. Our small artisan chocolate bites have been crafted with natural ingredients to hide the bitterness of the energy blend and pack the same energy punch as leading brands.

We see our product appealing to multiple market segments:
• Professionals - Boost productivity at the workplace.
• College Students – Help concentrate and stay awake for studying.
• Socialites – Keep the party going.
• Casual Fitness – Caffeine is shown to help improve physical performance.

Industry type

Food

What kind of design are you looking for?

Logo Type

Abstract Mark

Web 2.0

How would you describe the effect in your logo:(Check all that apply)

Clean/Simple
Sophisticated
Modern
Outdoors/Natural
Fun

What colors would you like?

Our initial thoughts revolve around natural, earth tones with no more than 3 colors. No pastels. But we are very open for creativity here. Bright colors could possibly be used to convey our energy or fun aspects.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Have fun! We'll provide constant and honest feedback throughout the process.

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Discussion

Comments

March 31, 2012 3:05 PM
ZippyBites
Project Holder

Draft #210 I like this one the best. I like the font and the outline. I'd like to see the smart energy more pronounced (bigger font, maybe a different font too). To take this to the next level I would need vibrant "smart energy" and something to tie it all together. I like the chocolate leafs as a separator. I just need 1 more thing to catch the eye. And that 1 thing could be what brings it all 2gether.

0 0
March 31, 2012 11:16 AM
ZippyBites
Project Holder

Draft #209 I like the color and the outline of the letters. I think we're in the right direction with the layout. I would say this font is a little "ol' English" for me. I like the layout/concepts of #209, but could you play around with the font a bit?

0 0
March 30, 2012 4:50 PM
ZippyBites
Project Holder

#190 Same thing. I like this less than #189, but I think we're too much on the fun side. Looking for sophistication with a hint of fun.

0 0
March 30, 2012 4:49 PM
ZippyBites
Project Holder

#189 Really fun and vibrant logo. Looks well made. My only issue is that the colors and overall feel don't remind me of my themes: artisan, delicious, natural, energy chocolate. You certainly have the energy factor down, but I think lacking on the others.

0 0
March 30, 2012 4:48 PM
ZippyBites
Project Holder

#186 #187 #188 So, I'm not sure I like the layout here. I like the green outline of the "zippy" and the colors there. That's a keeper. I'm not a fan of the radioactive colored chocolate or how the Bites is kinda clustered into it. Looks a bit messy.

0 0
March 30, 2012 10:48 AM
ZippyBites
Project Holder

Draft #178 and #179 Thanks for the submission. I think this design is just a bit too simple to be a contender at this point. I'd be looking for something that really embraces the essence of what I'm doing here: a delicious, artisan chocolate that packs the energy punch of a 5 Hour Energy. Sophisticated, chocolaty, natural.

0 0
March 30, 2012 10:47 AM
ZippyBites
Project Holder

Draft #175 Thanks for the submission. I think this design is just a bit too simple to be a contender at this point. I'd be looking for something that really embraces the essence of what I'm doing here: a delicious, artisan chocolate that packs the energy punch of a 5 Hour Energy. Sophisticated, chocolaty, natural.

0 0
March 30, 2012 10:45 AM
ZippyBites
Project Holder

#171 I like the colors here and it has a nice fun factor. I'm wondering what you could do to tone done the fun factor just a bit and replace it with some elegance or sophistication. Maybe a different font? Maybe some shadowing? Just some thoughts.

0 0
March 30, 2012 10:41 AM
ZippyBites
Project Holder

Draft #173 and #174 I'm also starting to think that italicized "smart energy" is looking a bit out of place with the BOLD that's going on everywhere else. Can you mess around with some different fonts here? Appreciate all the effort you've put in so far. I wouldn't be asking all of this if I didn't think you were a top contender.

0 0
March 30, 2012 10:39 AM
ZippyBites
Project Holder

#

0 0
March 30, 2012 10:38 AM
ZippyBites
Project Holder

Draft #173 and #174 Looking better. The "zippy" and "bites" still aren't level. The "zippy" is a notch higher than the "bites." I like the green outline you used in #174, but it looks a bit sloppy at closer inspection. Also, if the bite came out of the bottom of the chocolate, you could center the chocolate up top, which I think would look better. That green dot between the "zippy" and "bites" looks out of place as well.

0 0
March 29, 2012 9:17 PM
ZippyBites
Project Holder

#167 Did you see my previous comments? It looks like you just took the concept from one of the other recent designs in your portfolio and applied it here.

0 0
March 29, 2012 3:44 PM
ZippyBites
Project Holder

Draft #150 Thanks for your submission. Creative use of a "zipper" feel. I think the design is a bit too simple and I don't like the feelings that the color blue brings out for this application. Any tweaks here wouldn't be helpful.

0 0
March 29, 2012 3:37 PM
ZippyBites
Project Holder

Draft #162 Thanks for the submission. I like the layout, but the colors are very dull and I'm not a fan of the big explosion as the background. The 'Z' looks too much like an 'L' and I think the "bites" looks out of place above "zippy."

0 0
March 29, 2012 3:35 PM
ZippyBites
Project Holder

Draft #161 Thanks for your submission. I like the clean look of this, however, I think the font is a bit dull and I'm not a fan blue for this purpose. If you could give those words some pop and incorporate my tagline, I think we'd be moving in the right direction.

0 0
March 29, 2012 3:07 PM
ZippyBites
Project Holder

Draft #159 I'd also like to see a different color than purple for that "branch"

0 0
March 29, 2012 3:07 PM
ZippyBites
Project Holder

Draft #159 I like your change of direction here. Can you throw out a couple of different colors for the words? Something with a little more POWER (pop) behind it. Nothing over the top vibrant, but more vibrant than what you have now. I also don't like the blue (maybe try an orange? Maybe some character shadowing?

0 0
March 29, 2012 9:43 AM
ZippyBites
Project Holder

Draft #151 and #151 Thanks for your submission. Overall, I'm not in love with the direction you took here. I'm not a fan of the Z-box or the explosion and I'd prefer some earth tones over a bright green.

0 0
March 29, 2012 9:42 AM
ZippyBites
Project Holder

Draft #149 and #153 I like where you went here, but I think it's a bit overboard. I'd be looking for something that's a little more tied into the design and a lot more subtle.

0 0
March 29, 2012 9:38 AM
ZippyBites
Project Holder

Draft #148 Thanks for your submission. I think you took a really clever angle here, which helped separate you from the pack. Not sure I like the random/loose dots. Also, if you have the time, I'd like to see you play around with some colors for the words. The splash is pretty sweet.

0 0
March 29, 2012 9:36 AM
ZippyBites
Project Holder

Draft #147 Thanks for your submission. I like the direction you went with the "Z" tying the design together. I'd like to see a more interesting font that hints at a more sophisticated/artisan product. Also, I'm not a fan of the leaf or bite.

0 0
March 29, 2012 12:12 AM
ZippyBites
Project Holder

Melody. I applaud your enthusiasm, but could you submit your top 2-3 designs (not 15-20 at a time?). Once I comment you can work off that. Thanks.

0 0
March 28, 2012 11:09 PM
ZippyBites
Project Holder

Draft #121 and #123 I appreciate all of your effort here. These are the two that I like the most out of the crop. Maybe try combining the font of 121 with the swirl and tagline placement in 123.

0 0
March 28, 2012 11:09 PM
ZippyBites
Project Holder

Draft #115 I like the colors here and the layout, however, I’m not a fan of the initials. If you could keep the words/font/color and come up with a creative abstract or symbol that reflects the theme of my company and ties everything together I think we’d be moving in the right direction.

0 0
March 28, 2012 11:09 PM
ZippyBites
Project Holder

Draft #112 I really like this as an image, but not as a logo. Again, I like the colors you are using, but I’m looking for a more creative way to tie everything together. I think you were trying to go for cacao seeds there, but I don’t think the general consumer would know what that is.

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 237	$ 300

Logo Design: Zippy Bites

Concept #237

Creative Brief

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