Logo For a Study Abroad Company

GlobaLinks Learning Abroad

Contest Holder dmorrison ?

Last Logged in : 5132days22hrs ago

Concepts Submitted

88

Guaranteed Prize
300
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Deciding

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Project Finalized


Project: Logo For a Study Abroad Company
Industry: Education Logo
Contest Launched: Oct 25, 2011
Selected: 1 winning design from 88 concepts
Winning Design by: hilighter
Close Date: Nov 04, 2011


Logo For a Study Abroad Company - Education

Awarded as a winner
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Creative Brief

Logo For a Study Abroad Company

GlobaLinks Learning Abroad

What will you discover?

Yes

GlobaLinks Learning Abroad is a 20 year old study abroad company - we send students from the US and Canada to study abroad in destinations around the world on a variety of different types of programs (semester, year, summer, internships, and degree programs).

GlobaLinks Learning Abroad began as AustraLearn - focused exclusively on Australia and New Zealand. Then in 2008, AustraLearn expanded its study abroad programs to new regions of the world. AsiaLearn and EuroLearn were formed in direct response to increasing demand from study abroad advisors, students, and parents seeking structured, well supported, and affordable study abroad programs in these regions.

Because of our geographic diversity, we have multiple web properties that focus on our different regions of the world. These websites all tie back to our parent website and include:

1. www.globalinksabroad.org – Provides an overview of all our programs in abbreviated fashion with broad details and pushes to individual sites (see below) for more specific information
2. www.australearn.org – Provides a “deep dive” on semester/year, internships, and summer programs in Australia, New Zealand, and Fiji
3. www.eurolearn.org – Provides a “deep dive” on semester/year and summer programs in Europe
4. www.asialearn.org – Provides a “deep dive” on semester/year and summer programs in Asia
5. www.degreesoverseas.com – Provides a “deep dive” on degree programs in Australia, New Zealand, and the UK
6. www.globalinksnewswire.com – Our “news” site showcasing articles about our staff, students, and partners.

Currently our three “learn” logos are our primary product brands distinguishing our three main regions; however our goal is to shift to a single brand approach to increase the visibility and awareness of the GlobaLinks Learning Abroad as the company name and brand. This shift in brand emphasis will mean elimination of our three regional brands called “AustraLearn”, “EuroLearn” and “AsiaLearn”.

We have 2 separate key audiences - students and their advisors. Although college students are a fairly easy target market to describe, the study abroad advisors at universities play a key role in the decision making process of a student looking for a program abroad. They value academic quality, professionalism and student safety. Our logo must appeals to both markets.

Education

Symbolic
Symbolic


Clean/Simple
Modern

We are open to changing color schemes, so I won't be picky here.

not sure

Competitors include:
www.educationabroadnetwork.org
www.gowithcea.com
www.semesteratsea.org
www.ifsa-butler.org
www.ciee.org

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