The logo will represent saving money and time letting us do all the product research, product comparisons, price hunting and discount shopping while they relax and just make decisions.
www.consumercrew.com - closest idea
Modern Youthful Casual High Tech
red and something else
I think the Less and Price should be emphasized to feel that they're saving money, maybe different colors and size but its optional. I like the color scheme of the postaplumber.com with the tagline below it, also I like the font face for usefulInsight with the lightbulb. If you can convey a sense of getting a great bargain.
LessonPrice can be read as both Lesson Price or Less on Price, but I think LessonPrice confuses people more so try to work with the saying and idea of " Less On Price".
I would suggest a few symbol/icon ideas for representing the company before going into different fonts, colors, and sizes.