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Logo for Breakthrough Electric Motor Co

ETM

Contest Holder electrictorquemachines ?

Last Logged in : 4283days1hr ago

Concepts Submitted

107

Guaranteed Prize
525
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Logo for Breakthrough Electric Mo ...
Industry: Electronics Logo
Contest Launched: Jul 18, 2012
Selected: 1 winning design from 107 concepts
Winning Design by: mazyo2x
Close Date: Aug 01, 2012


Logo for Breakthrough Electric Motor Co - Electronics


Awarded as a winner
Project Report    

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#52

#32

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#60

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Creative Brief


Logo for Breakthrough Electric Motor Co

ETM

Electric Torque Machines

Yes

Technology - Revolutionary/Game-changing Electric Motors fundamentally better (stronger, smaller and more efficient) than anything in the market. Developed over the past 5 yrs from a mix of out box creativity, hard core engineering and persistence. This technology will revolutionize the market. Radical improvement in performance compared to all other motors.
Advantages - Small, Efficient and Powerful - 1/6th the Size of comparably strong competitive motors. Longer batter life.
Customers - Electric Bikes/Scooters, Electric Vehicles, Military Vehicles, Consumer Products (anything where smaller, more efficient and higher torque motors are important). Typical contact point is an engineer at these companies, so logo needs to appeal to engineers.
Competitors - Bosch, GE, Siemens.
Company Culture - We're New, Different and Unexpected (from all the other old established stogy motor companies - picture the Red Hot Chili Peppers walking on stage at a Wayne Newton concert) and very Innovative.
Ingredient Branding - we may pursue an ingredient branding strategy similar to "Intel Inside", "Indiglo", "Nutrasweet", "Scotch", etc..., so this logo could be used on other companies products.

Electronics


Modern
Cutting-edge
Youthful
Sophisticated
Simple
High Tech

No preference, but the materials that the motor is made out of are typically black and silver, so the logo colors should work with these.

not sure

The logo needs to be able to be used on a label, pad print, laser print or stamp capable. This may require slightly different variations of the baseline logo, depending on how it's printed.

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Discussion


Comments

  • July 23, 2012 6:14 PM
    electrictorquemachines electrictorquemachines
      Project Holder
    To all Designers; Using the star ranking system, we've identified the designs we like best so far, but it's early in our process so please keep the design coming. We're also interested in exploring simple, clean designs that incorporate a cool version of the symbol for torque or flux. We like to say our motor technology is unique, because the motor wraps the flux around the wire, which is the opposite of most motors. There are many standard international and text book symbols for torque and miscellaneous clip art of how motors work. Unfortunately, most are old, very dry and boring looking, but they may be useful for initiating some creativity. If someone can figure out how to graphically show torque, flux, high torque out of a small package, power or strength....and make it look cool and/or high tech, and integrate it into the logo, that would be great to look at too. Thanks, ETM

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  • July 19, 2012 12:07 PM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

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