Logo for Breakthrough Electric Motor Co

ETM

Electric Torque Machines

Yes

Technology - Revolutionary/Game-changing Electric Motors fundamentally better (stronger, smaller and more efficient) than anything in the market. Developed over the past 5 yrs from a mix of out box creativity, hard core engineering and persistence. This technology will revolutionize the market. Radical improvement in performance compared to all other motors.
Advantages - Small, Efficient and Powerful - 1/6th the Size of comparably strong competitive motors. Longer batter life.
Customers - Electric Bikes/Scooters, Electric Vehicles, Military Vehicles, Consumer Products (anything where smaller, more efficient and higher torque motors are important). Typical contact point is an engineer at these companies, so logo needs to appeal to engineers.
Competitors - Bosch, GE, Siemens.
Company Culture - We're New, Different and Unexpected (from all the other old established stogy motor companies - picture the Red Hot Chili Peppers walking on stage at a Wayne Newton concert) and very Innovative.
Ingredient Branding - we may pursue an ingredient branding strategy similar to "Intel Inside", "Indiglo", "Nutrasweet", "Scotch", etc..., so this logo could be used on other companies products.

Electronics