This is my personal brand.
I am the product so it must reflect me. Below I have included my website and Instagram so you can get a better idea of me.
I am an in salon stylist, brand educator and I compete in hair competitions allnover the world.
My personality is serious and professional with a dry wit and a bit quirky. I love the science of hair color but hate logos that include content that is obviously salon related (like scissors or hair etc)
I LOVE the SS alliteration of my name and I always write the S's as the largest letter. I love playing with the S's and would be open to something abstract using those initials. I never introduce myself just with my first name, it's always my full name, so a logo where my first name is prominent wouldn't be my first choice.
I love black, silver, grey and white but would be open to a pop of accent color.
The logo needs to represent me AND the target salon client I want to attract. My clients tend to share my serious yet quirky outlook on life.
Target Client Market is 30-55, makes $70,000.00 a year and up. Lifestyle is urban and fast paced city life, self care is essential. These clients travel often for both work and pleasure, are family focused but know how to prioritize themselves first. They shop local, at small quaint boutiques and are willing to spend on quality.