Logo for "Indie Guitar Mag"

Indie Guitar Mag

Contest Holder LaunchFarm ?

Last Logged in : 4606days8hrs ago

Concepts Submitted

Guaranteed Prize

199

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Live Project

Deciding

Project Finalized

Project: Logo for "Indie Guitar Mag"

Industry: Music Logo

Contest Launched: Aug 10, 2011

Selected: 1 winning design from 50 concepts

Winning Design by: niklasiliffedesign

Close Date: Aug 19, 2011

Concept #48

Awarded as a winner

#35

#24

#40

#39

#38

#37

#36

#34

#31

#22

#33

#32

#17

#16

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anoise

kolniks

#20

niklasiliffedesign

9pria

#14

niklasiliffedesign

#50

niklasiliffedesign

#49

Creative Brief

Project name

Logo for "Indie Guitar Mag"

Design Text

Indie Guitar Mag

Tagline

Include this tagline in my logo.

Describe who/what this design is about

I manage a portfolio of blog/review sites/ online magazines and just recently I have been doing electric guitar equipment reviews for a new blog called "IndieGuitarMag.com." The idea is that Indie Guitar Mag stands for Independent Guitar Magazine (an online publication dedicated to genuine guitar articles free of major advertising influence). The focus for most of the equipment reviews on IndieGuitarMag.com will feature small, niche, independent boutique builders of stompboxes, guitars (electric and acoustic), and amplifiers.

IndieGuitarMag.com will also profile buzz-worthy new music and related music videos. Guitar tablature and lessons will also become key pieces of the online magazine/blog moving forward.

Inspirational sites for the logo would be iconic guitar and amp brands like the old Santa Cruz guitar letter-based logo, cool bike frame builders like Vanilla bikes, hip lifestyle brands like DC shoes and rock icons like Marshall Amps (see links below):

1.) http://www.brandsoftheworld.com/logo/santa-cruz-guitar-company
2.) http://vanillabicycles.com/
3.) http://www.dcshoes.com/us/en
4.) http://marshallamps.com/

Industry type

Music

What kind of design are you looking for?

Abstract Mark

Initials

How would you describe the effect in your logo:(Check all that apply)

Clean/Simple
Industry Oriented
Retro

What colors would you like?

web friendly colors that print well. Think skateboard deck hanging on the wall of a cool design firm.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

I really like the symbol based lifestyle brands that can usually be found during the X-Games or Mountain Dew Tour events. Indie Rockers and soulful skaters seem to personify the vibe of style without trying to hard. Red Bull does a great job. DC shoes is strong. The script used for Marshall Amps is nice. The logo should feel at home if it were an apparel brand for sale at a hip little shop in Brooklyn.

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Discussion

Comments

August 16, 2011 8:38 PM
LaunchFarm
Project Holder

Killer stuff. I think I am going to go in the "crown" direction. Draft #24 is the front-runner and the text style/font is good to go. I love the subtle volume knob. The final version will just need the crown to be a little more refined than draft #24 without getting as complex as the other refinements here. We will also need to show the IGM letters inside the crown as it may be used without the entire text. Again - the final crown style should feel like a hipster brand that could be used for a skateboard company or a boutique line of couture t-shirts. Draft #24 is really close.

0 0
August 15, 2011 9:23 AM
LaunchFarm
Project Holder

Great Stuff. Overall we might be playing up an actual guitar symbol too much and it gets pretty busy and big with 6 strings and a guitar outline. I would love to see some simpler icons explored with the actual magazine name much smaller beneath the logo. Some icon/logo ideas could embrace a volume knob, a skull, a crown or really interesting letter play between the IGM (draft #1 starts to go here). I am okay if "Indie Guitar Mag" almost becomes mouse-type under an engaging logo mark.

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August 14, 2011 2:14 PM
LaunchFarm
Project Holder

Nice work. The 4 star ratings are my current faves. It would be nice to include an actual icon or logo mark (with or without the abbreviated letters for IGM)that could be used with or without the type treatments. For example - what would a simple tattoo look like if there was not room for the entire online magazine name? A Harley Davidson skull comes to mind that doesn't say Harley, but feels like Harley. I'd like to explore a retro rocker skull-type symbol or icon that lifestyle brands like Vans and Chuck Taylor Converse would embrace too.

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August 13, 2011 11:56 AM
LaunchFarm
Project Holder

Nice work so far. I do like the idea of exploring a subtle reference to a guitar or amp volume knob like in draft #4 and the type style in draft #3 is starting to feel good.

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 48	$ 199

Logo for "Indie Guitar Mag"

Concept #48

Creative Brief

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