Logo for Investment Firm

Solera Asset Managers

Contest Holder dtseaton ?

Last Logged in : 3907days16hrs ago

Concepts Submitted

102

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Logo for Investment Firm
Contest Launched: Nov 03, 2014
Selected: 1 winning design from 102 concepts
Winning Design by: alocelja
Close Date: Nov 06, 2014


Logo for Investment Firm - Financial Services

Awarded as a winner
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Creative Brief

Logo for Investment Firm

Solera Asset Managers

Yes

The literal translation of Solera is "on the ground". It is a particular style of wine making and refers to the vessels that are used over years of blending different vintages of wine to create a finished product. We use a proprietary investment strategy to help protect clients from catastrophic investment losses and use a variety of "vessels" to blend various products and strategies that create an customized solution for their investment needs. We are an alternate to a more traditional style of management and we are always trying to be innovative in investment strategy, approach, and even how people pay for our services.

We like to provide a lot of hospitality to our clients and we treat each person as the unique individuals they are. We like to spend time with our clients and we truly care for their well being which includes more than just their investments.

We would like the logo to represent uniqueness, caring, trust, and confidence. There should be a great interplay between creativity and seriousness. That way we provoke a sense of fun, intrigue, and yet we take them and their investment needs seriously. Authenticity is another value that we would want to convey and is vital to each interaction and discussion.

Financial Services

Abstract Mark
Abstract Mark

Illustrative
Illustrative


Sophisticated

Red, black, orange, yellow. Please try to stay away from blue and green since so many logs in my industry use these colors.

3

Here are a few websites we like that convey a similar feel we are looking for in our corporate identity.

1) http://www.invernesscounsel.com
2) http://www.matterfamilyoffice.com
3) http://www.truewealth.com
4) http://www.wescott.com

We have been looking at these examples for inspiration:

https://www.google.com/search?q=creative+logos&biw=1280&bih=640&source=lnms&tbm=isch&sa=X&ei=gAlHVIriEoWiyAS8ooCIDg&sqi=2&ved=0CAYQ_AUoAQ#facrc=_&imgdii=ckzLJKiQjh2e5M:;2Hj4lgE4euZaMM;ckzLJKiQjh2e5M:&imgrc=ckzLJKiQjh2e5M:;ON_sVwaRc--g9M;http://2.bp.blogspot.com/_aCqauE3ir00/TEOHhXgDrnI/AAAAAAAAAE4/Y5NEFTBKnhg/s1600/15-logo-design.jpg;http://designgogoup.blogspot.com/2010/07/12-simple-and-most-creative-logo-for.html;880;600

We like the idea of the logo creating a 3D looking image with lots of vibrant color.



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