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Logo for manly men! Rawr!

MATTILA

Contest Holder VilleNaa ?

Last Logged in : 2738days21mins ago

Concepts Submitted

342

Guaranteed Prize
400
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Logo for manly men! Rawr!
Industry: Miscellaneous Logo
Contest Launched: Nov 06, 2012
Selected: 1 winning design from 342 concepts
Winning Design by: ThinkTwice
Close Date: Nov 26, 2012


Logo for manly men! Rawr! - Miscellaneous


Awarded as a winner
Project Report    

Sort by:


#105

#282

#280

#259

#184

#183

#182

#281

#180

#164

#162

#94

#274

#246

#241

#181

#158

#155

#153

#137

#115


Creative Brief


Logo for manly men! Rawr!

MATTILA

No

Mattila is a place for men. Imagine a gentlemen's club where one can relax, talk, play games, read newspapers, drink coffee and just be themselves amongst other men. Kind of a safe haven, if you will. Mattila is part of a non-profit organization that supports all kinds of people.

What is Mattila:
-A place where every man is considered equal. There is no discrimination based on color, religion, age, sexual orientation or anything. In fact any kind of discrimination is forbidden here.
-A place of low threshold. You can visit once a week, every day of a year or something in between. You can participate in activities if you want to (board games, soccer, movie nights etc) or you just can come in, sit down and read newspaper with a cup of tea in your hand if you want.
-A place of cultural exchange. We encourage people of different cultures to converse and as a result reduce prejudices between peoples.
-Free of charge for our customers.

What Mattila is not?
-A gay bar.
-A secret society or an exclusive, selective place.
-Anti-woman place full of chauvinists.
-A political statement.

We’d like the logo to convey the things above what Mattila is. Openness, cultural exchange, certain manliness (not so very serious), a peaceful place. Think cavemen and cowboys, steel workers, stay-at-home dads or molecular scientists. What are the things combining all of these people? Think cigar smoke, white water rafting or a heated battle of Madden on Playstation. Think fellowship, brotherhood and bromances that exceed culture, age or any kind of orientation, be it a spiritual or a sexual one. 
It would be excellent if there were some kind of a trick in the logo (perhaps using negative space) that it can be seen in different ways and could have different meanings.

Miscellaneous

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Illustrative
Illustrative

Character
Character


Masculine
Retro
Traditional
Sophisticated
Simple
Casual
Rustic

Not sure.

not sure

Make it cool and restrain from offending any of our customers with your design.
NO swooshes.
NO gradients.
Should work in grayscale also.

http://www.thelogofactory.com/logo-design-articles/what-not-to-do/

Oh, and there isn't that much to see for those of you who don't speak Finnish, but here's our current website: http://www.mattilanmiehet.fi/

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Discussion


Comments

  • November 19, 2012 2:30 AM
    VilleNaa VilleNaa
      Project Holder
    Thanks for all designers for your hard work and (for the most part) excellent designs! We will choose a winner in a couple of days. Stay tuned... :) -VilleNaa

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  • November 13, 2012 6:17 AM
    VilleNaa VilleNaa
      Project Holder
    Hey, designer dudes and dudettes! Please steer away from the "male mark" unless you can really cleverly hide it in the logo (as in cleverly as the arrow on the FedEx logo). Also the cowboys and cowboy hats: If you can hide it well enough and very cleverly within the logo, feel free to use it, otherwise steer clear of that one too. And then a few things: No cigars or smoking, nothing too specific (as in this isn't a place only for the cowboys, early 1900's gentlemen, pirates or anytning like that. Again, you can imply but please don't be too obvious. Thanks!

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  • November 08, 2012 2:44 AM
    VilleNaa VilleNaa
      Project Holder
    Please be advised: If you try the "slogan" with the logo, it's "Kansalaistalo Miehille", not the English equivalent "Civic House for Men". Also, please show us some logos as well, not only logotypes. Remember the keywords: Men, Openness, Low-Threshold. We have been playing with some ideas that have involved saloons, sepia, industrialisation and some wear & tear. #34 There is something that we like about the dude in the middle. Not a fan of the speak-bubble and the text is both physically and stylistically too far from the logo. #35 Too simple and the font is too modern. #37 #38 A bit too illegible perhaps. I read it as "MUTTILA" The latter is better of these two, though. #39 Too Middle-Eastern #40 Too simple and boring #41 Too fancy (as in feminine). #43 #44 #46 #47 Nope #48 Basically ok. At a glance it reads MATILA, though. #51 and #52 These are ok as well. Liking the house but not a fan of the male symbol. Too obvious. In general I like negative space stuff, but it has to be clever. :) #54 YEAH! A huge sperm is just what we were looking for. :D Oh, and "Matilla"? #55 I like the basic idea behind this one. The logo could be more "in unison" with the text though. Now they seem too separate. Oh, and at first sight this looked like some man-spider (with the letters being the legs) :) #56 and #57 are kinda cool and the basic idea is nice. Meybe they're a bit too easy though?

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  • November 07, 2012 3:05 AM
    VilleNaa VilleNaa
      Project Holder
    #16 Yeah, that is an arse. :D #17 What the hell? #18 Still nope. Try something completely different. #19 A bit too Slayer to our liking. :) #20 Nice effort, but we are not an Greek night club... #21 That could work if Mattila only operated on the Internets. #22, #23 and #25 not liking the lower case with this font anyway. It looks a bit like "matila". Also, what's the message? #24 Go and read the brief once again. Also: Matilla? #26 and #27 There's nothing there. Where's the message? The edge? The mad designing skillz? #28 and #29 That would be awesome logo for an hostel. Not for us though. Also the gradient on the latter one? Bleurgh! #30 The basic idea behind this is fine (as in it has a message) but the implementation is horrible. Also, we do lots more in Mattila than just sit and drink coffee holding our cups weirdly. #31 Way too specific. Also the cavedude looks like a bit clipartsy. #32 I kinda like that platey thing but that's it. Choice of font is not good and what's with the dancing guys? :o #33 I like the basic idea here, but the overall look is a little bit on the "light side". A bit too spacey and the font is bad. Also, if there will be a male symbol in our logo, it should be less obvious and cleverly hidden.

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  • November 06, 2012 11:45 PM
    SmartThinker SmartThinker
     
    misspelled word already corrected # 42

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  • November 06, 2012 8:15 PM
    niexZ niexZ
     
    :)

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  • November 06, 2012 11:28 AM
    VilleNaa VilleNaa
      Project Holder
    #1 #2 #4 #5 #6 #7 #8 #10 #12 #14 #15 Are awful. Sorry guys. :/ #3 looks like a bio-petrol logo. #9 there might be something there. The basic idea is good but lacks that "man energy" and for now is more suitable for old people's home logo. #11 has at least tried with the suit and everything, but it is a bit unprofessional and boring. The font could be perfect for some car logo though. :)Also, we are not a gentlemen's club per se. #13 has some raw simplicity in it that I like. It needs something "more" though. Our logo doesn't need to be fancy, but it should have some of those qualities listed in the brief.

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  • November 06, 2012 11:24 AM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

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  • November 06, 2012 11:12 AM
    mreider mreider
     
    What kind of changes can I make to improve my design? Thanks!

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  • November 06, 2012 7:50 AM
    VilleNaa VilleNaa
      Project Holder
    Goddamnit. Civic House for Men...

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  • November 06, 2012 7:49 AM
    VilleNaa VilleNaa
      Project Holder
    Yeah... Forgot to mention that you're free to try the logo with a slogan as well: "kansalaistalo miehille" which roughly translates to Civil House for Men.

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