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Rubinstein-Taybi Syndrome Children's Foundation
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Contest Holder
Rtscf
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Last Logged in : 4128days19hrs ago |
Concepts Submitted
145 |
Guaranteed Prize
375
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
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Project Finalized
Logo for Rare Disease Research Foundation
Rubinstein-Taybi Syndrome Children's Foundation
Not required: "Its what binds us together"
No
The goal of the Rubinstein-Taybi Syndrome Children's Foundation is to become the central research foundation for Rubinstein-Taybi Syndrome (the scale of course is much different - there are only 25-35 kids born each year with RTS).
I want a clean, clever, professional logo that conveys the RTSCF is a professional, credible organization. (e.g., designing my own logo in Word conveys a 'small time' effort).
Someone sees this logo and thinks -- "they're serious" (not meaning stodgy), this is "the organization for RTS families and physicians".
Im a fan of design -- so I appreciate many styles of logos/presentations. I guess the central theme is they're all pretty clean and ones that are clever resonate with me.
1) www.rsrt.org
This is an unrelated rare disease but I like their color palette, the lowercase font, the blue and gray/silver presentation of the text that is mirrored in a DNA strand. In some way the RTSCF logo I outlined above mirrors this. Clean presentation of the foundation name with a clever device below.
2) I love "clever" logos such as these...
http://logopond.com/gallery/detail/47306
http://logopond.com/gallery/detail/173848
http://www.logofaves.com/2012/04/boundary/
http://www.logofaves.com/2010/01/spartan-golf-club-2/
I'm not sure how we could be so simple and creative here; but maybe someone can surprise me.
3) I love "simple" logos that don't require all the detail.
http://logopond.com/gallery/detail/173852
http://mrwilliamsburg.files.wordpress.com/2011/02/waypoint-seafood-and-grill.jpg
http://www.logodiver.com/logo-design-12.html
4) Shadows/depth. Not required but I like logos that have the perception of depth with the subtle use of shadow/light. Maybe the 'knot device' could be draw with slight shadows so it doesn't look flat.
http://www.logodiver.com/logo-design-1.html
5) I also like logos in this style (www.monheganpartners.com); the 'stylized' lighthouse, the blue color palette. Just a logo I like... it was suggested to me that perhaps we have the Rubinstein Taybi Syndrome Childrens Foundation text either written into a square or a circle to 'control' it a bit.
Fund Raising
Logo Type
Symbolic
Initials
Modern
Cutting-edge
Simple
Professional
Blues, gray/silver, reds. (see logo ideas) I think if an object is multi-colored (e.g., text in blue or primary 'device' in blue) perhaps a sharp red could be used to provide some punch/contrast.
not sure
PLEASE READ. To understand my thinking please take a moment to read the following.
Rubinstein-Taybi Syndrome is an exceptionally rare disease. The goal of the Rubinstein-Taybi Syndrome Children's Foundation is to become the central foundation for the disease (much like Cystic Fibrosis Foundation has become for that disease; the scale of course is much different - there are only 25-35 kids born each year with RTS). A defect in a 'binding protein' on the chromosomal level is the cause of RTS. One of the visible traits of RTS is children are born with severely angulated thumbs.
I am open to a traditional DNA-themed logo (e.g. clever use of double-helix) but I thought a "knot" would be a clever device that subtly plays upon RTS's cause and trait. Specifically a 'thumb knot'.
After all, a knot is used to "bind" things together -- a nod to the binding protein issue but it also refers to the families bound together by this disease.
Moreover, I thought the type of knot that could be used is a 'thumb knot' -- aka 'square knot' -- for obvious reasons... angulated thumbs are the most obvious/common trait of kids with RTS. Moreover, a rope is braided much like the double-helix of DNA. I really like the 'multiple layers' of significance but I'm not sure how to bring it together.
So why a device?
I recognize "Rubinstein-Taybi Syndrome Children's Foundation" is a mouthful. RTS is the short-hand for the disease and we use RTSCF as an abbreviation for the foundation but I think having a device such a knot (e.g., Susan G. Komen's pink ribbon) provides a 'shorthand' way of creating an identity.
My thought had been an attractive way to write the full name of the foundation (Rubinstein-Taybi Syndrome Children's Foundation) and the knot device perhaps below the name to function as an underline and/or provide contrast.
Perhaps the knot device terminates in a double-helix? That might be too complicated.
I've wondered about using a photo-quality image of a real life knot (thick ship rope?);
As I said -- I'm not the most creative person, so I'm totally open to a clever presentation of the foundation's full name... the letters RTSCF... or RTS...a knot... a double helix. Perhaps the rope is a braid but the lines are 'micro print' of the letters RTSCF, whatever.
I figured that having a device (see below re: thumb knot) could be a theme throughout future projects (website, stationary, fundraising).
e.g., the website could be a repository for current research that attracts families and doctors (and thus the "it binds us together" tagline)
The knot could be used to manufacture clever bracelets that are sold to raise money (knot bracelets with a thumb knot).
WHAT I DON'T WANT TO SEE.
Even though it was a clever use, I don't want images of a bent thumb (e.g., the RTS organization in Brazil went this route... http://www.artsbrasil.org.br ) I don't want to hammer home that the issue with these kids is a bent thumb (there are about 30+ other traits).
I think the "arms upraised" logo of children reaching for hearts, etc. is a little overdone. http://www.logodiver.com/logo-design-7.html
That said, I'm open to it if someone can 'wow' me with something new.
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