Logo for retail boutique that sells high-end cosmetics and beauty products.

Blonde Betty's Beauty Bodega

Contest Holder blondebettychicago ?

Last Logged in : 4782days14hrs ago

Concepts Submitted

21

Prize Money
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Logo for retail boutique that sel ...
Industry: Personal Care Logo
Contest Launched: Oct 20, 2012
Selected: 1 winning design from 21 concepts
Winning Design by: craftymom333
Close Date: Oct 28, 2012


Logo for retail boutique that sells high-end cosmetics and beauty products. - Personal Care

Awarded as a winner
Project Report    

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#19

#18


Creative Brief

Logo for retail boutique that sells high-end cosmetics and beauty products.

Blonde Betty's Beauty Bodega

No

Blonde Betty's Beauty Bodega is high-end but approachable, fun, and relaxed. I have a broad audience and want to be seen as something fun and adventurous to the "housewife from the suburbs" but also edgy and cool enough for the "it-girl in the city". I think of Blonde Betty as a makeup and beauty expert that has the best "finds" and can offer them at lower prices than the typical big chain cosmetic stores or department stores. I see the logo incorporating the character Blonde Betty as an illustration. Maybe just a face or bust. I don't want an overly intricate design. I want something that will be easy to put in items/packaging in the future. It would be great if it is something that I can easily pull a stencil from to silk-screen on makeup bags, etc. I see the colors pink, purples, reds, peaches, and neutrals for this logo but I am open to anyting that looks great. Also, being that I have a diverse cliet base, I want someting that appeals to ladies of all color skin and hair. Just because its called Blonde Betty, doesn't mean that I want the cliched blond haired, blue eyed girl for a logo. I prefer something that is more neutral when it comes to hair or skin color (if there is a character in the logo). I want someting that is kind of vintage/pin-up but not cliche vintage. I want a modern and artsy flair, relaxed, fun, bold, experimental, and not too over the top girly.

Personal Care

Character
Character


Feminine
Modern
Retro
Cutting-edge
Youthful
Sophisticated
Simple

Pink, purple, red, peach, neutrals

not sure

Blonde Betty's Beauty Bodega is high-end but approachable, fun, and relaxed. I have a broad audience and want to be seen as something fun and adventurous to the "housewife from the suburbs" but also edgy and cool enough for the "it-girl in the city". I think of Blonde Betty as a makeup and beauty expert that has the best "finds" and can offer them at lower prices than the typical big chain cosmetic stores or department stores. I see the logo incorporating the character Blonde Betty as an illustration. Maybe just a face or bust. I don't want an overly intricate design. I want something that will be easy to put in items/packaging in the future. It would be great if it is something that I can easily pull a stencil from to silk-screen on makeup bags, etc. I see the colors pink, purples, reds, peaches, and neutrals for this logo but I am open to anyting that looks great. Also, being that I have a diverse cliet base, I want someting that appeals to ladies of all color skin and hair. Just because its called Blonde Betty, doesn't mean that I want the cliched blond haired, blue eyed girl for a logo. I prefer something that is more neutral when it comes to hair or skin color (if there is a character in the logo). I want someting that is kind of vintage/pin-up but not cliche vintage. I want a modern and artsy flair, relaxed, fun, bold, experimental, and not too over the top girly.

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