Logo of Outdoor Clothing Company

Arroyo

No

Arroyo represents a mens clothing line designed for ruggedness yet is also refined. The clothing line will have designs for outdoor endeavors, boating endeavors and also classic items to be worn when going out around the town. For the outdoor pieces, they will have water shedding qualities or be water proof.

Rugged - this aspect will be captured by the construction of the garments - not by worn down or distressed fabrics but by the reinforced construction methods used to build each of the pieces.

Refined - this will be brought out by using classic lines and materials for each of the garments.

The Arroyo brand draws on the concept that the name begins with A and ends with O - the beginning and the end - Alpha and Omega (the logo should not directly reflect this). This beginning and end concept should be captured as a journey or expedition. It also draws from the actual meaning of the term, a dry or seasonal creek generally used to naturally deal with flooding.

Inspiration for this logo can be drawn from the likes of; patagonia, the north face, mountain khakis, etc...

Apparel