Logo & Packaging for Vitamin Water

P NK

Contest Holder MarkHart ?

Last Logged in : 2147days22hrs ago

Concepts Submitted

89

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Deciding

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Project Finalized


Project: Logo & Packaging for Vitamin Wate ...
Industry: Beverages Logo
Contest Launched: Dec 22, 2012
Selected: 1 winning design from 89 concepts
Winning Design by: neonlite
Close Date: Jan 02, 2013


Logo & Packaging for Vitamin Water - Beverages

Awarded as a winner
Project Report    

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Creative Brief

Logo & Packaging for Vitamin Water

P NK

Bottled Wellness (dont add to logo) “Drink P NK” (can be added to back of bottle, but not logo)

Yes

Hello,
The name of our company is P NK. Currently, we are looking for a professional logo and label/bottle design for our vitamin infused water. The logo and water bottle should be clean, modern, simple, high-end, and effortless – all at the same time. We would like the logo to be text based, and feature a ribbon/cursive “i”, which should look like a ribbon, but not show similarities to that of a trademarked breast cancer ribbon.
The bottle/design should be the opposite of the conventional water bottles (e.g., Poland Springs, Aquafina, Evian etc.) – we are thinking more modern (e.g., Smart Water, blk., Fiji, Voss, etc.) The overall design and packaging should be easily identifiable and intriguing to the consumer. Ultimately, we want P NK to become a “staple” in the water industry.
We ask all participating designers be creative and innovative. Please deliver something extraordinary, and unlike anything on the market. Thanks in advance! Examples of logo and bottle design below – not married to them, just a starting off point to get your creative juices flowing. Good luck!

Updates:
Target audience

Our target audience is health conscious and active; somewhere between the ages of 15 - 45. Our product is pink, so needless to say it appears to be geared towards females, but we don’t want to scare off the male consumer. With that said the packaging needs to be chic enough for a woman, yet cool enough for a man to be seen with.

Beverages

Logo Type
Logo Type

Symbolic
Symbolic


Modern
Cutting-edge
Simple
Professional

not sure

Requirements

- Label should be fully or partially transparent (depending on design) and cover entire bottle (e.g., Smart Water, Fiji, etc.)

- The color of our product will have a pink hue, so please convey that in the mockup (make water in bottle pink)

- Please submit lowercase and capital font (we’re not set on P NK or p nk as of yet)

-Must contain the following:

• Space for barcode

• Calories per portion

• Nutritional information

• Supplement Facts

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