Logo redesign for a foodservice ingredients brand.

Magic Chef

Contest Holder rsauma ?

Last Logged in : 3916days12hrs ago

Concepts Submitted

70

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Logo redesign for a foodservice i ...
Industry: Food Logo
Contest Launched: Jan 16, 2013
Selected: 1 winning design from 70 concepts
Winning Design by: tomovart
Close Date: Jan 24, 2013


Logo redesign for a foodservice ingredients brand. - Food

Awarded as a winner
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Creative Brief

Logo redesign for a foodservice ingredients brand.

Magic Chef

No

Magic Chef is a brand that supplies American food ingredients to Europe, the Middle East, and other markets. This logo will represent a brand that food businesses around the globe rely on to source American ingredients. These ingredients are used in applications such as specialty dining establishments, hotels, restaurants, etc. The logo should convey that it is an American brand that is servicing international cuisine.

Food

Character
Character


Modern
Simple
Professional

red and blue with a white background

2

We have been exploring what we can do with the banner under "Magic Chef" in our original design. I would like to see a few options with no banner under "Magic Chef" and then a few with a different style banner. I suggest also that "Magic Chef" should be written straight across instead of having a wavy design as it does now. We also need to take the hat out that is currently dotting the "i" in "Magic". Instead, I would like to see a simple plate design with a fork and a knife crossed on top of it. If this could dot the "i" instead of the hat doing this, then I would be satisfied. I mentioned that I am looking for more of a modern design then what we currently have although I must stress that it still must have a traditional inspiration and cannot be too flashy or risky or etc.

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