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Logo redesign for a foodservice ingredients brand.

Magic Chef

Contest Holder rsauma ?

Last Logged in : 3283days17hrs ago

Concepts Submitted

70

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Logo redesign for a foodservice i ...
Industry: Food Logo
Contest Launched: Jan 16, 2013
Selected: 1 winning design from 70 concepts
Winning Design by: tomovart
Close Date: Jan 24, 2013


Logo redesign for a foodservice ingredients brand. - Food


Awarded as a winner
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Creative Brief


Logo redesign for a foodservice ingredients brand.

Magic Chef

No

Magic Chef is a brand that supplies American food ingredients to Europe, the Middle East, and other markets. This logo will represent a brand that food businesses around the globe rely on to source American ingredients. These ingredients are used in applications such as specialty dining establishments, hotels, restaurants, etc. The logo should convey that it is an American brand that is servicing international cuisine.

Food

Character
Character


Modern
Simple
Professional

red and blue with a white background

2

We have been exploring what we can do with the banner under "Magic Chef" in our original design. I would like to see a few options with no banner under "Magic Chef" and then a few with a different style banner. I suggest also that "Magic Chef" should be written straight across instead of having a wavy design as it does now. We also need to take the hat out that is currently dotting the "i" in "Magic". Instead, I would like to see a simple plate design with a fork and a knife crossed on top of it. If this could dot the "i" instead of the hat doing this, then I would be satisfied. I mentioned that I am looking for more of a modern design then what we currently have although I must stress that it still must have a traditional inspiration and cannot be too flashy or risky or etc.

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Discussion


Comments

  • January 20, 2013 5:42 PM
    mitchnick mitchnick
     
    Please give feedback by way of private message. (top right corner)Thanks

    Like Icon 0   DislikeIcon 0
  • January 18, 2013 1:00 PM
    rsauma rsauma
      Project Holder
    Please refer to the recent pictures I uploaded. You will find a picture of a "chef's medal" that is an award given to chefs. I would like to keep the chef's hat over the "i" in magic, drop the "Chef" under magic, incorporate the medal into the project and use the "red, white and blue" ribbon as the banner for the logo. This should result in a design that takes more of a circle shape than the rectangular shape in the original design. By this I mean that it should look like a circle can fit around the logo, not that there necessarily has to be a circle. Please let me know if there are questions

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  • January 17, 2013 10:04 AM
    SiteAdmin SiteAdmin
     
    Attention Project Holder: Please be informed that your project is a veiled project and designers are restricted to view only their own drafts which ensure that each design has its own originality however, you being a project holder can see all the designs. Suggestion: Provide consistent feedback and star rating on designs to attract more designers towards your project. Thanks, MB/LDG/LS Team.

    Like Icon 0   DislikeIcon 0
  • January 17, 2013 10:03 AM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

    Like Icon 0   DislikeIcon 0