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Logo redesign for an Innovative Farm

Čibo.Sì

Contest Holder marcopalaia ?

Last Logged in : 4449days22hrs ago

Concepts Submitted

65

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Logo redesign for an Innovative F ...
Industry: Food Logo
Contest Launched: Jul 30, 2012
Selected: 1 winning design from 65 concepts
Winning Design by: aguadaj
Close Date: Aug 15, 2012


Logo redesign for an Innovative Farm - Food


Awarded as a winner
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Creative Brief


Logo redesign for an Innovative Farm

Čibo.Sì

No

Čibo.Sì is a company based on the internet and on a real farm in the countryside between Italy and Slovenia.

http://www.cibo.si

Our website and our farm at the moment are supported by a vast local community of individuals and groups (associations, etc.)
Our services are based on the cooperation with other farms, all of us focussed on ecology and healthy food. We sell to customers:
1 - holidays based in the countryside providing experiences in farms focussed on ecology and healthy food; in this case we act as a ‘tour operator’ and we organise courses and workshops on growing your own food.
2 - adoptions of ‘future food’. This means that we sell to customers discounted ecological local healthy food, months before it is ready for being eaten (for example: in October 2012 we will sell the future wine, to be gathered by customers by April 2013; in October we will sell it with a 15% discount compared to the final price for customers buying the wine once it is ready).

Must Have:
In the creation of the logo Čibo.Sì, we have to include necessarily the original Č with slovene accent and the “ì” with the Italian accent. Mash-up of Italian and Slovene identity is one of the foundations of our company.

Target Market:
People from all ages and social backgrounds interested in healthy ecological local food ; people willing to save the environment.

Food

Logo Type
Logo Type

Character
Character


Feminine
Modern
Youthful
Simple

Green is the first choice. Then yellow and blue. But we are open to other ideas.

2

We want to convey the values of our business.

Primary values are:

- caring for the land
- cooperation and community supported agriculture

Suggestion: you could use creatively the accent on the “Č” and the “ì”, as from Čibo.Sì; the two accents or the entire set of letters could outline something growing within the logo... etc.

Secondary values are:
- genuine food
- ecological agricolture, support to local products and local farmers
- company open to dialogue with customers and the needs of society

Logo will be used on website, newsletter, banner, social networks, first. Then on stationary and packaging.

We’d prefer a 2D logo.

We like a lot all these logos:

http://99designs.com/designer-blog/wp-content/uploads/2011/11/015.png

And we like this one, the way the chocolate is part of the company logo and name:

https://www.facebook.com/theochocolate

we would like something like that with our name, some natural element or plant merging with our name

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Discussion


Comments

  • August 06, 2012 9:10 AM
    marcopalaia marcopalaia
      Project Holder
    hello all, as project manager I will comment in particular draft #25, which I like the most. but I hope this can be useful for others. We like very much the idea and the design of the hand on the first letter. We need some minor edits: - the "C" letter must be more readable. We tested the logo with some people and they tend to read not "cibo" but "ibo" as the first letter seems just a symbol. - we would like to see the draft also with just one colour (green), so to check if it is better - we want the final "i" as a simple normal font "i", but with a leave (just one leave ) over the letter We would like to see a test for a new development for this logo (this means trying a major edit) . We would like to see the general outcome of the logo as less "conventional". Now the logo is nice but we want it to look more "creative" and "disruptive". So, we ask you: - to try some changes with the dimensions of the fonts - in particular you could do some changes at the letter "o" in the middle of the logo. You could enlarge the font size till it is as big as the capital "C" and "S". You could try to look it like a seed or containing a seed. We are thinking at the shapes of the walnut seed (which are very peculiar and cool) but please feel free to find the way to reach this "seeds" feeling. - We like the idea of the hands combined with the fruit. This looks also like an ethnic symbol and you could develop this on the letter "O" or on other letters too.

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  • July 30, 2012 3:30 PM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

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