Luxury company needs a logo to build a brand image

Opulentia

Contest Holder Jmart72 ?

Last Logged in : 5293days14hrs ago

Concepts Submitted

160

Prize Money
500
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
tick_gray

Live Project

tick_gray

Deciding

tick_blue

Project Finalized


Project: Luxury company needs a logo to bu ...
Contest Launched: Jun 25, 2011
Selected: 1 winning design from 160 concepts
Winning Design by: radhabn
Close Date: Jul 07, 2011


Luxury company needs a logo to build a brand image - Transportation

Awarded as a winner
Project Report    

Sort by:


#132

#79

#8


Creative Brief

Luxury company needs a logo to build a brand image

Opulentia

Yes

Not going to explain the business as the objective of this project is to build a logo that will build a brand. Most luxury products/ service companies use an object or symbol which is quickly identified during media campaigns even without the actual spelling of the company text - example, BMW logo. I am looking for something similar. My company name with a symbol or something symbolic above or beside the name. Do your research by looking at ancient symbols for luxury, royalty, wealth, etc. If a symbol is not used, Maybe a play on the first letter of the company name: "O".

Dont over complicate the design. Looking for something simple that uses colors associated with luxury. Maybe even shades of black and white with a single color to give it an extra charm. Stay away from bright, or neon colors. I am not sure if modern will reflect the brand image that we are trying to create, but, i will welcome any suggestions along this motif. Probably more appropriate to go with something traditional or classical.

This logo will be used to create a brand position within the most affluent community.The image, object or symbol used in the logo will be used in several media campaigns and should take a life on its own.

Transportation

Symbolic
Symbolic

Initials
Initials

Illustrative
Illustrative


Sophisticated
Traditional
Serious
Masculine

Completely open. Maybe shades of black & white. Can be gold, silver, purple or red

not sure

Google luxury logos and you will find many images/articles on leading luxury brand logos. Mercedes- Benz has the star, Chanal has the double "C's", etc

Related Contests


Logo for Trucking Company
$200
Prize Money
218
Concepts
LOGO FOR TRANSPORTATION COMPANY
$200
Prize Money
169
Concepts
design a logo for a new car transportation com
$200
Prize Money
125
Concepts
Canadian TRANSPORT BROKER
$200
Prize Money
104
Concepts