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Luxury company needs a logo to build a brand image

Opulentia

Contest Holder Jmart72 ?

Last Logged in : 4620days13hrs ago

 		Concepts Submitted

160

 Prize Money
500
 Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized

Project: Luxury company needs a logo to bu ...
Industry: Transportation Logo
Contest Launched: Jun 25, 2011
Selected: 1 winning design from 160 concepts
Winning Design by: radhabn
Close Date: Jul 07, 2011

Luxury company needs a logo to build a brand image - Transportation

Concept #79

Awarded as a winner
Project Report    
Sort by:

sweetenemy

#132

radhabn

#79

bazinga

#8

Creative Brief

Luxury company needs a logo to build a brand image

Opulentia

Yes

Not going to explain the business as the objective of this project is to build a logo that will build a brand. Most luxury products/ service companies use an object or symbol which is quickly identified during media campaigns even without the actual spelling of the company text - example, BMW logo. I am looking for something similar. My company name with a symbol or something symbolic above or beside the name. Do your research by looking at ancient symbols for luxury, royalty, wealth, etc. If a symbol is not used, Maybe a play on the first letter of the company name: "O".

Dont over complicate the design. Looking for something simple that uses colors associated with luxury. Maybe even shades of black and white with a single color to give it an extra charm. Stay away from bright, or neon colors. I am not sure if modern will reflect the brand image that we are trying to create, but, i will welcome any suggestions along this motif. Probably more appropriate to go with something traditional or classical.

This logo will be used to create a brand position within the most affluent community.The image, object or symbol used in the logo will be used in several media campaigns and should take a life on its own.

Transportation

Symbolic
Symbolic

Initials
Initials

Illustrative
Illustrative

Sophisticated
Traditional
Serious
Masculine

Completely open. Maybe shades of black & white. Can be gold, silver, purple or red

not sure

Google luxury logos and you will find many images/articles on leading luxury brand logos. Mercedes- Benz has the star, Chanal has the double "C's", etc

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Discussion

Comments

  • July 15, 2011 9:35 AM
    radhabn radhabn
     
    Thank you JMart and the Jury for chosing my design as the best. Thankyou once again. radhabn

    Like Icon 0   DislikeIcon 0
  • July 14, 2011 9:09 PM
    Jmart72 Jmart72
      Project Holder
    Thanks to you all. You made it tough for us, but, In the end me and a group of trusted advisors were between #'s 8, 79, &132. #79 won for its simplicity, cleanliness and sophistication. Thanks for your participation.

    Like Icon 0   DislikeIcon 0
  • July 09, 2011 12:32 AM
    monart monart
     
    congrats sweetenemy the wind blows now in favor towards you! Keep up the good work!

    Like Icon 0   DislikeIcon 0
  • July 07, 2011 7:17 PM
    myidinmymind myidinmymind
     
    suggestion..if you will pick a logo with crown i prefer you to put cloves on the crown in case you will put the logo on clothes or something like that.

    Like Icon 0   DislikeIcon 0
  • July 02, 2011 1:40 PM
    Jmart72 Jmart72
      Project Holder
    Could someone post a logo with a unique coat-of-arms, similar to what Porche uses?

    Like Icon 0   DislikeIcon 0
  • June 30, 2011 8:16 PM
    Jmart72 Jmart72
      Project Holder
    Nice start guys. I like more Drafts # 1,5 & 8. Howver, i would like to see some other symbols that you believe reflect luxury and wealth. Do some research on what types of shapes or designs that represent luxury. Example, a crown represents Royalty, which could be incoporated into the design. ( I am not saying this is what i am looking for) it is just an example.

    Like Icon 0   DislikeIcon 0