Margarita Mix label design

Pura Vida Tequila's Pura Vita Rita Zero

Contest Holder puravida ?

Last Logged in : 4643days21hrs ago

Concepts Submitted

126

Guaranteed Prize

500

Winner(s)

Other

All design entries can be viewed by other designers.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Margarita Mix label design

Industry: Beverages Logo

Contest Launched: Jun 03, 2011

Selected: 1 winning design from 126 concepts

Winning Design by: blythestyl

Close Date: Jun 10, 2011

Concept #101

Awarded as a winner

#100

#95

#93

#83

#82

#72

#56

#55

#54

#53

#31

#92

#73

#62

#48

#33

#32

#11

#94

#75

#58

#41

#34

#29

#22

#13

#91

#68

#57

Creative Brief

Title

Margarita Mix label design

Subtitle

Pura Vida Tequila's Pura Vita Rita Zero

Tagline

Details

We are Pura Vida Tequila company and we are launching a new non-alcoholic margarita mix in two varieties - a regular and a lite with zero calories. The name of the mixes will be Pura Vida Rita and Pura Vita Rita Zero. The design we are looking for will be elegant yet fun and festive. I would encourage you look at our website www.puravida.mx to see our image. We are looking for colors in green, red, yellow and gold foil in the final designs. The label will be on placed on a clear bottle with the lime green margarita mix inside...keep that in mind when you are creating your design so that you don't end up with clashing colors. Please also be sure that you are not copying other designs and designs that have already been used on similar retail products as the winning design will be used in a nationwide launch and we need originality.

Industry type

Beverages

Target audience (Corporate, Fun, Personal etc)

Elegant yet fun and festive. The product will be purchased by drinking age consumers.

Requirements

The label should be no larger than 6in X 7in. I will upload our logo and name font designs.

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Discussion

Comments

June 13, 2011 10:40 PM
jeeband

thank you Pura Vida

0 0
June 13, 2011 10:40 PM
jeeband

thank you blythestyl

0 0
June 12, 2011 12:54 PM
Eminence

Can you extend the Contest ? You deserve the best label

0 0
June 10, 2011 7:19 AM
puravida
Project Holder

Great work!

0 0
June 08, 2011 10:24 PM
puravida
Project Holder

The designs should not say "Tequila" or "100% Agave Azul" on them because the mix does not contain the tequila (they are non-alcoholic) The Zero label should also have the words "No Calories" on the label... not dominate but on the label. Thanks for the awesome designs guys!

0 0
June 07, 2011 7:32 PM
puravida
Project Holder

Like #52, but need less orange images... more lime images. Like the orange color, just not all the oranges.

0 0
June 06, 2011 11:26 AM
puravida
Project Holder

When submitting please attached you design to the bottle with the green liquid in the uploads. Thanks

0 0
June 06, 2011 8:37 AM
puravida
Project Holder

Lucila- I like this. One small edit would be to switch Rita with Zero and not use the entire logo... just the Pura Vida part.

0 0
June 06, 2011 8:22 AM
puravida
Project Holder

Litsavin- We need to have the word "Rita" somewhere on the label. Pura Vida is the Tequila name... Pura Vida Rita is the Margarita mix name... Also, I think that that font you used is a bit too juvenile... this is an adult beverage. Thanks!

0 0
June 06, 2011 8:20 AM
puravida
Project Holder

BDesign- #11 is good... can we see it with a huge lime slice instead of an unbrella? The handle goes to the back of the bottle... not the side. Keep 'em coming!

0 0
June 05, 2011 3:49 PM
EleVen711

Please give star rating.we want to know which direction that you want best regards

0 0
June 05, 2011 10:49 AM
puravida
Project Holder

It's got to be more detailed than what is appearing here. Our competition are some powerhouse national mixes...we have to stand out. I suggest you google "margarita mixes" and take a look at our competition... BUT PLEASE DON'T COPY THEM!

0 0
June 04, 2011 7:14 PM
puravida
Project Holder

Remember that this is a margarita mix called Pura Vida Rita and Pura Vita Rita Zero. Those words need to be on label somewhere. See #1

0 0
June 04, 2011 7:07 PM
puravida
Project Holder

Remember that this is a margarita mix called Pura Vida Rita and Pura Vita Rita Zero. Those words need to be on label somewhere. See #1

0 0
June 04, 2011 12:17 PM
puravida
Project Holder

Really like the abstract use of the logo pieces in #1. Also like the use of gold. #2 great beginning...but try to avoid the use of the fountain as the focal point. Think FUN, tropical and tasty. This is a product made with lime and orange flavors that is mixed with tequila. Its a product you would grab and run to the beach or a party with.

0 0
June 04, 2011 11:50 AM
puravida
Project Holder

The label will be placed on a 1.75 liter bottle with a handle in the back. I am trying to find a photo to upload. Please look in the uploads for this soon.

0 0
June 04, 2011 11:50 AM
puravida
Project Holder

This product is will be a non-alcoholic line additon to our tequila brand. It is intended to be mixed with our tequilas to create margarita.

0 0
June 03, 2011 9:13 PM
macroads

Is it contain ALCOHOL ?

0 0
June 03, 2011 2:37 PM
nature25

ok

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 101	$ 500

Margarita Mix label design

Concept #101

Creative Brief

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