Men's Apparel Brand
Turn
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Contest Holder
TurnApparel
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Last Logged in : 5500days19hrs ago |
Concepts Submitted
431 |
Guaranteed Prize
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Winner(s) | A Logo, Monogram, or Icon |
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Creative Brief
Men's Apparel Brand
Turn
Yes
Turn is a sportswear (polo shirts, easy buttondowns, T’s, pants & shorts) apparel brand focused on 25-30 year old males (though the actual customer age range is much wider).
Our mission is to bring inspiration and confidence to men through great looking and comfortable apparel.
The approach to apparel centers on perfect fit, fabrics, and garment details. Our goal is to make men feel great about the way they look, who they are and what they are doing.
Our customer is a well-educated, upper middle class consumer that is caught between looking/dressing like their dad (too old, conservative, frumpy), or looking too young with surf/skate/action sports driven apparel.
In a perfect world, younger consumers (late teens) might reach up to try product and older consumers (35+) might reach down to try product
Apparel
Logo Type
Abstract Mark
Web 2.0
Clean/Simple
Modern
Masculine
3 color maximum. Black and white or silver with 1 color pop is an option. 1 base color with 1 color pop is an option. I could see the logo design being black only and working well. I am open to your inspiration/recommendations.
2
Logo needs to be Text based. Could also be with an incorporated symbol. At first the text will always be shown on the garments, but over time, the symbol may be the only branding.
Simple is better – logo needs to work on woven labels, embroidery, stamped metal and molded parts.
There is an opportunity to play with the word TURN and create an ambigram logo that can be read in multiple directions.
http://www.google.com/imgres?imgurl=http://farm3.static.flickr.com/2536/4206550893_a7eabc5e61.jpg&imgrefurl=http://www.flickr.com/groups/ambigram/pool/page11/&usg=__1gTqlVdotpf73qLIaHCxijZDPKc=&h=500&w=500&sz=32&hl=en&start=41&sig2=PE3UxQ1uwWjdnKdo81kCLQ&zoom=1&tbnid=5EZClNg1aUcWoM:&tbnh=140&tbnw=174&ei=tRU1TeuOBcKBlAek4oHLCg&prev=/images%3Fq%3Dambigram%2Bturn%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D1680%26bih%3D925%26tbs%3Disch:10,1100&um=1&itbs=1&iact=rc&dur=372&oei=rxU1Te_aFcqr8Aby1KTKCA&esq=2&page=2&ndsp=42&ved=1t:429,r:40,s:41&tx=26&ty=64&biw=1680&bih=925
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