National Coalition for Marine Conservation - new organization name and logo

Wild Oceans

for the future of fishing

Yes

We are transitioning our organization, “National Coalition for Marine Conservation” to “Wild Oceans.” Our new logo should represent symbolically all our organization stands for. Founded in 1973, our organization has a rich history working exclusively to conserve ocean fish. Wild Oceans better reflects our goal of keeping the oceans wild to preserve fishing opportunities for the future, a future that should favor the individual angler and small-scale commercial fisherman over industrial-scale exploitation and wholesale “farming” of the sea. Wild Oceans also provides a clearer statement of our mission to be a catalyst for change in national fishery policy, from a narrow single-species focus on yields to fisheries to an ecosystem-based approach that reflects our expanding circle of concern for all marine life. In our efforts to conserve the ocean’s top predators - the big tunas, marlins and sharks - we have evolved our conservation programs to include protecting the prey fish like menhaden, herring, sardine and squid that are crucial to the survival of a wide range of predatory fish, marine mammals and seabirds. See our organization web page for more background (www.savethefish.org).

Environment