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NaturAD ST 500

ST 500

Contest Holder Ruarymcg ?

Last Logged in : 4910days15hrs ago

Concepts Submitted

28

Guaranteed Prize
250
Winner(s)

1

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Project Finalized


Project: NaturAD ST 500
Industry: Food Logo
Contest Launched: Nov 23, 2010
Selected: 1 winning design from 28 concepts
Winning Design by: MarenMay
Close Date: Nov 30, 2010


NaturAD ST 500 - Food


Awarded as a winner
Project Report    

Sort by:


#28

#27

#26

#25

#21

#20

#19

#17

#15


Creative Brief


NaturAD ST 500

ST 500

seafood the way natured intended

Yes

st 500 is a product that is used to prevent melanocis/blackspot and extend shelflife on prawns, shrimp and seafood whilst maintaining the natural colours, appearance and tatse of the seafood, without any harmful residues being left

Food

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Initials
Initials


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Corporate
Modern
Industry Oriented
Outdoors/Natural
Serious
Illustrative

I would ideally like a silver and bronze combination

2

The logo must contain a picture or drawing of a prawn or a shrimp, as the logo needs a visual reference to industry that we are targetting. You can look at www.naturad.com to see our other corporate logos and products.

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Discussion


Comments

  • November 26, 2010 6:47 PM
    Ruarymcg Ruarymcg
      Project Holder
    Hi Maren May I think we have finally cracked it :-) It is not really two logos as such but rather a linked logo if you like where the two parts will be placed in different areas. Well done and thank you for all of your efforts. I will now finalise on number 27 and number 28 if that is possible? But I think you know what I mean anyway :-)

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  • November 26, 2010 9:27 AM
    Ruarymcg Ruarymcg
      Project Holder
    Maren May I must be driving you nuts but to make you feel happier this weekend I love your new drafts and I want to go for draft 19 but just want you to change the strapline font to the silver colour the same as the body of the shrimp. If it is not too much trouble when you WIN the competition I would like to get the logo as you have it just with the colour change in the text and also the two crescents and the changed colour strapline as a seperate item please :-)

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  • November 25, 2010 6:16 PM
    MarenMay MarenMay
     
    Sounds great, I'll upload the draft asap! Maren

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  • November 25, 2010 1:35 PM
    Ruarymcg Ruarymcg
      Project Holder
    Maren May please look at the files I have uploaded. You will see my very poor attempt at drawing :-) as I have tried to create a final guide of what we are looking for. I have added in a tail, a body section at the bottom to which I have attached the legs as it tidies it up more. I have also added front legs as this makes it more realistic although I realise it is still just a character. I have made the head and eye bigger and pulled the head and bottom section round the ST 500 almost to frame it. You will notice I have taken away the strap line and the reason for this is that I want to use the prawn character with the crescent below as per my drawing and then use the same crescent with the strap line as a seperate part of the design. So if you would be so kind, could you please try and tidy up my drawing as I know you can with the crescent and then duplicate the crescent with the strap line as two seperate sections. If you do this and everything is ok I can assure you that I will finalise on your design :-) I also uploaded another prawn drawing just to give you a better idea of what I am looking for.

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  • November 24, 2010 10:51 AM
    Ruarymcg Ruarymcg
      Project Holder
    Marenmay I think you are getting there. I am liking No. 9. I would just like to see the following changes: Can you make the ST500 (text) the same colour as the crescent and can you move all the feet closer to the prawn character to tidy it up a little as I feel they are a little wayward at the moment and make the prawn a little less identifiable as a prawn.

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  • November 24, 2010 3:39 AM
    Ruarymcg Ruarymcg
      Project Holder
    Maren I think you have something in No. 8 please note that the strapline has been changed to read Seafood as Nature Intended. Perhaps in your design you coulld take the eye of the last 0 and create a new section specifically for the eye. Keep up the good work I am likeing it :-)

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  • November 24, 2010 3:24 AM
    Ruarymcg Ruarymcg
      Project Holder
    Maren and others please look at the attached pictures I really want the very strong colour and probably that prawn is better and stronger also ideally the silver background would be good in a bright metallic silver finish. Please have a look at one of the other logos I found and uploaded. In fact it might be good if the text (only the ST 500) was somehow reflected onto the bright silver metallic background. Maren I like the shape but please use the stranger bronze prawn picture attached and match all the text colour to it put it on a very shiny silver metallic oval and we are almost there ;-)

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  • November 24, 2010 3:11 AM
    MarenMay MarenMay
     
    We'll get there, it usually takes a few days before the ball really gets rolling =) Maren

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  • November 23, 2010 5:03 PM
    Ruarymcg Ruarymcg
      Project Holder
    d3zign I need a stronger bronze colour so a greater contrast and no laurel leafs please or maybe it is seaweed :-) I had hoped someone might be more creative rather than simply putting a prawn into a a circle.

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  • November 23, 2010 3:35 PM
    Ruarymcg Ruarymcg
      Project Holder
    Just noticed the strapline is wrong and it should read "Seafood as nature intended" Anyone supplying a design can incorporate the strapline or not it is not a prerequisite or an absolute for the design.

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  • November 23, 2010 3:32 PM
    Ruarymcg Ruarymcg
      Project Holder
    Blueblu sorry didnt mean to eliminate but being honest I did that design myself by simply putting the text onto a very similar if not the same graphic. I am looking at this site to give me something creative. I think that I will omit the strap line from the design as it should perhaps allow a bot more creativity.

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