New Identity for Home Equity Business

Comments

• November 16, 2010 7:59 AM
   Malcolm
    Project Holder
  Thanks again to all the designers for all the amazing submissions. We are very impressed.
  
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• November 15, 2010 2:46 PM
   Malcolm
    Project Holder
  I am going to attempt to re-grade all the remaining images to give you a better feel for our thoughts so far.
  
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• November 15, 2010 2:42 PM
   Malcolm
    Project Holder
  Designers... again you work has really impressed me. I am trying to make comments to you directly were possible but really want to complement the overall quality of the submissions. Making this decision wont be easy but I will be very satisfied with the final design for sure.
  
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• November 15, 2010 6:48 AM
   Malcolm
    Project Holder
  Thank you to all the designers. Your submissions have really been fantastic. We have not made a final decision and continue to be amazed with your submissions. We are trying to eliminate a few designs that while are very good are just not what we are looking for.
  
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• November 14, 2010 1:25 PM
   Malcolm
    Project Holder
  Draft #25 is very good as well. We would like to see it in a darker green and darker blue.
  
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• November 14, 2010 1:18 PM
   Malcolm
    Project Holder
  Draft #28 We like how clean and simple the design is but would like to see a darker green and maybe a the dark blue if possible.
  
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• November 14, 2010 1:18 PM
   Malcolm
    Project Holder
  Draft #28 We like how clean and simple the design is but would like to see a darker green and maybe a the dark blue if possible.
  
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• November 14, 2010 7:27 AM
   Malcolm
    Project Holder
  We would like to see a few more designs incorporating elements of a house or similar features. Overall, the submissions have been outstanding. Thanks for your efforts.
  
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• November 14, 2010 7:23 AM
   Malcolm
    Project Holder
  design #21 is nice but we are not sure if you think we should rename ourselves or equity experts was simply misspelled. Either way thanks for the submission but were going to stick with equity experts.
  
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• November 14, 2010 7:05 AM
   Malcolm
    Project Holder
  Draft #17 is nice but it doesn't have the impact we are looking for.
  
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• November 14, 2010 7:00 AM
   Malcolm
    Project Holder
  We like how you incorporated the image of a home in design #14.
  
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• November 14, 2010 6:58 AM
   Malcolm
    Project Holder
  Drafts #14 and #15 both look great.
  
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• November 14, 2010 6:57 AM
   Malcolm
    Project Holder
  Draft #13 is very good, could we see the words equity experts stacked and offset if needed.
  
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• November 12, 2010 12:01 PM
   Malcolm
    Project Holder
  Draft #12 looks great. We prefer a darker blue and green more similar to #4 and maybe a little darker. Could you have the green part of the "e" rotate a bit further toward the blue part so the points are closer together and possible do a shadow under it like #10 and #9. Draft #10 has better proportions than #9, could you use a darker green and blue.
  
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• November 12, 2010 9:27 AM
   Malcolm
    Project Holder
  Draft #6 is a solid design and we like the balance between the image and the text.
  
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• November 12, 2010 9:19 AM
   Malcolm
    Project Holder
  Draft #9 have a very nice 3D image, we like see this in green and blue with the image a bit smaller and the text a bit bolder Draft #8 is nice but we like your draft #9 much better. Draft #7 is very well done as well.
  
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• November 11, 2010 1:19 PM
   Malcolm
    Project Holder
  Draft #2 is very clean and professional, but we immediately thought of La Quinta hotel chain. Draft #1 just doesnt have the same impact as some of your other designs.
  
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• November 11, 2010 1:15 PM
   Malcolm
    Project Holder
  Draft #5 We like the shadowing under the image, maybe you could incorporate some green into your design. We are lenders and like the color of money.
  
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• November 11, 2010 1:12 PM
   Malcolm
    Project Holder
  Draft #4 has a nice bold look, was wondering what it would look like if the circle was replaced with an image of the world. The reversed out image below is also very strong. Draft #3 also is quite nice, we think the font could be better, could you substitute a few fonts to compare.
  
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