Not just any Snack Logo
CRAVORS® brand
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Contest Holder
Johnqk
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Last Logged in : 4938days5hrs ago |
Concepts Submitted
102 |
Prize Money
320
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
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Expedite Contest
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Creative Brief
Not just any Snack Logo
CRAVORS® brand
Dare to Indulge™
Yes
Target Audience:
Emma is a modern generation Y adult in her mid 20s, who likes everything fast and everything smart. She works hard, plays harder and mostly leads an active lifestyle. She also enjoys being a “couch potato” when her favorite shows are on and she often accompanies such moment with a bag of chips.
However, Emma is very bothered by how her roommate criticizes her constant cravings. But she believes as long as she maintains an active lifestyle, she should feel privileged to eat whatever she craves!
Positioning Statement:
Cravors® Dare to Indulge
Objective:
Cravors® would like to convey that snacks are supposed to bring us all a sense of happiness and fulfillment that we all crave for!
Food
Logo Type
Illustrative
Modern
Cutting-edge
Youthful
Predominantly warm colors like red/yellow/orange. With a touch of luxury color like Gold or Bronze whichever you deem fit. However I prefer to have a 'gloss' (reflective, shadings, tones) in the colors instead of just solid colors. Feel free to explore!
not sure
Cravors® logo needs to appeal to your cravings for snack when you have one. If you have a crave for chips and you know exactly chips is what you are going to buy, you can be assured that Cravors® conveys the understanding of your needs and rest assure it will taste delicious. When it tastes delicious, you are happy and satisfied and that's what you will benefit from Cravors®.
I like Cheetos® wordmark logo. The colors & the font style make me feel energetic and youthful according to what I perceive from the brand image. If i were to watch a comedy, i would definitely grab a bag of Cheetos. However, I do not wish to receive similar designs that infringes trademarks and copyrights. Please understand that I do not wish to waste your time and effort and I hope to receive a totally different concept from existing chips brands logo.
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