Nulase - Logo Redesign

Nulase

Contest Holder leebo63 ?

Last Logged in : 5239days9hrs ago

Concepts Submitted

240

Guaranteed Prize
199
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Project Finalized


Project: Nulase - Logo Redesign
Industry: Personal Care Logo
Contest Launched: Jul 28, 2011
Selected: 1 winning design from 240 concepts
Winning Design by: oldpapa
Close Date: Aug 04, 2011


Nulase -  Logo Redesign - Personal Care

Awarded as a winner
Project Report    

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Creative Brief

Nulase - Logo Redesign

Nulase

Light Enhanced Skincare

Yes

Nulase is a consumer skincare/anti-aging line targeted at female customers between the ages of 25-54 originally targeted for sale exclusively on the web through our proprietary site as well as through internet retailers. The product is a relaunch of an existing brand that will be composed of completely new products with a new brand vision. The Nulase brand vision is...... to Selected by customers as a preferred skincare brand because our products enhance the magnificence of your skin and enrich your well-being with value based products. The products will be focused on skin rejuvenation. The brand will combine high quality skin care topical products that will work in tandem with handheld LED devices for the skin.

The Brand Tenants are:

-Innovative and value driven skincare products designed to enhance the brilliance of your skin
-Home based “professional treatments” combining technology and high quality skin care products
-Renew and Rejuvenate your skin
-Light enhanced skincare

Personal Care

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Clean/Simple
Sophisticated
Modern
High Tech
Feminine

All of the topical products will be in Tubes ranging in sizes from 0.5oz-5oz or Airless Pump packaging, so the amount of space for displaying logo will differ by product.. I am OPEN to suggestions as long as they convey Elegance and Innovation. We have played with the idea of a Pearl Tube with the font being a Deep purple (Pantone 261C)

2

We took our nulase.com page down as we redesign the brand, but here are a few URL's so you can see the existing logo. Please note that our technology will not be LASER but it will be LED light.
http://www.skinelite.com/nulase.html
http://www.jdainc.com/portfolio/packaging/nulase-skincare.cfm

Potential Competitors:
http://ansr.com/ppc/beam-power?gclid=CMGYxO-sjacCFU5a7AodtkVifQ
http://www.triabeauty.com/blue-light-therapy.htm

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