Pancake-World.com logo

Pancake World

For all Pancake and Crepes Lovers

Yes

www.pancake-world. com is a new, international website where everything 'pancake and crepe related' is happening. It's one of the only dedicated online ressources for pancake and crepe lovers. It's a cool place, quirky, quite playful and attractive. It's colorful yet classy-ish, and has the feel of a cookery/organic goods or foods website. It contains the following sections: Recipes, online shop (pancake mix, equipment, accessories etc), videos, gallery, a 'find a creperie/pancake house' directory, a review section, news, history and info, a blog, a forum, and tons of tips for both individuals and professional pancake and crepe makers. It will be accessed by 100,000s people looking for recipes and ideas, and wanting to buy equipment, instead of scrolling the internet for hours.
It has got to have a strong ID as the website will be used to sell and distribute products on behalf of famous brands (betty crockers, stonewall kitchen, aunt jemima etc.). It must be fun, yet credible.
Fonts used must be rounded and smooth, almost artistic, and the tagline (can be any tagline -please provide variations) must be well integrated.
We certainly need a symbol or icon, although becoming secondary due to the cleverness of the fonts used.
Colour scheme for the website (and therefore logo) should be
brown twine, light brown, olive green, white, black, beiges, light greys. I insist on the casual/playful (not too much thoug) charactere of the brand.
In the medium term, the brand will also be used to market its own products, available in retail outlets accross the globe.
The brand can also become the one of high street pancake shops.
Keywords: trustworthy, fun, knowledgeable, roots, clever, quality, reliable, resourceful.
Here are some Brand IDs we like (please google them up):
The ethical chef
Abel&Cole
Innocent Smoothies
Ocado/waitrose (although a bit corporate and serious, their ethos are great)

Food