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Technology embracing law firm logo

Ovalstream

Contest Holder zzeddles ?

Last Logged in : 1364days17hrs ago

Concepts Submitted

71

Guaranteed Prize
350
Winner(s)

1

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Project Finalized


Project: Technology embracing law firm log ...
Industry: Law Logo
Contest Launched: May 03, 2011
Selected: 1 winning design from 71 concepts
Winning Design by: aurelizza
Close Date: May 10, 2011


Technology embracing law firm logo - Law


Awarded as a winner
Project Report    

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#39

#38

#30

#26

#28

#22

#19

#18

#7

#1

#71

#70

#68

#66

#65

#64

#62

#61

#60

#59

#58

#57

#56

#55

#54

#53

#52


Creative Brief


Technology embracing law firm logo

Ovalstream

Perennial Solutions

Yes

I am starting a new law firm which is going to offer legal services remotely and will be heavily based on technology, ie use cloud document storage (www.box.net) , on line accounts (www.freshbooks.com). I am targeting providing legal services for software companies.

I therefore would like the logo design to look fresh.

Law

Logo Type
Logo Type

Abstract Mark
Abstract Mark

Illustrative
Illustrative

Web 2.0
Web 2.0


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern

I would like the word 'Oval' to be in green and the word 'stream' to be in blue.

2

I would like the 'O' in Oval to be created by a circular arrow.. a bit like this (but not this look exactly as the 'o' looks too fat for my liking.)

http://www.crestock.com/image/912597-Blue-Refresh-Arrows.aspx

The arrow head could then also double as the 'v' in Oval, so you would have the "O" and the arrow head doubling as the 'v' and then 'alstream'. Hope that makes sense.

It would also be good if the word 'stream' had a watery feel to it, ie maybe a different font to 'oval'?

Anyway that is just my thinking at this stage.

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Discussion


Comments

  • May 09, 2011 10:29 PM
    zzeddles zzeddles
      Project Holder
    So far my favourites are #38 and #39. I do however really like the colour and font of number #50 and #51. I also really like the blue line under the word 'stream' in #51. Thanks everyone for your efforts so far!

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  • May 07, 2011 3:00 AM
    zzeddles zzeddles
      Project Holder
    Hi all, I have had a meeting with my design team and we have decided that we like #30, with some small tweaks as follows: 1. Arrow head - at the moment it looks like there are two ticks, the arrow head and the 'v'. We would like to leave the 'v' as a tick but remove the tick of the arrowhead, so that the curved line of the 'o' ends at the tick of the 'v'. If there was a tiny gap between the curve of the 'o' finishing and the 'v' starting that would be great. 2. Color - we would like to see the word 'stream' in solid blue - not two tone, sorry for changing my mind on this. We would like to see 'stream' in a mid blue font, ie not too light but not a deep blue. Eg #19, the bottom blue in #7 and also #6. The two tone color green used on the 'o' is great, but would like to see 'val' and 'stream' in single colors, ie green and blue. 3. Font - I do like the font used in example #30 but also wouldn't mind seeing this logo in a couple of other easy to read fonts, like those used in #7, #26, #28. Thanks very much!

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  • May 05, 2011 8:09 AM
    zzeddles zzeddles
      Project Holder
    Also I would like to slightly CHANGE THE BRIEF, by deleting reference to the words 'perennial solution'. I have decided not to use them - I might ask the winning designer to put in some other words later once I work out what they will be! Thanks everyone.

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  • May 05, 2011 8:05 AM
    zzeddles zzeddles
      Project Holder
    In relation to post #24, is there any chance Matarintis that I could see this with the colors reversed, so that the 'O' is dark green and the 'val' in lighter green? Then could you also make the word 'stream' in slightly larger font? I like what you have done with the 'O' and the arrow. Cool!

    Like Icon 0   DislikeIcon 0
  • May 04, 2011 7:08 AM
    zzeddles zzeddles
      Project Holder
    Thanks for the further designs. Couple of comments: 1. Color - I still like the colors of #4 the best at this stage. 2. "O" is there any chance that the oval could be elliptical vertically? In designs #8 and #10 the 'o' is elliptical horizontally. Also it would be good if there was not so much emphasis on the 'v' (see #8 and #9 for what I mean). I was hoping that the 'v' could just be an arrow head like you see in #1 and #4. Thank you one and all!

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  • May 03, 2011 10:15 PM
    zzeddles zzeddles
      Project Holder
    Thanks for all your responses so far. Here is some feedback. 1. Color - I like the two tone color concept of #1 and #4. Of those two I probably prefer the color of #4 as the green and blue are darker. 2. Font - I like the different fonts used by #4 for the two words 'oval' and 'stream', i.e. I don't necessarily want those two words to have the same font. I would like to see other suggestions of different fonts for the words to, if possible. 3. 'O' in Oval - I was hoping someone could make the 'O' elliptical in design and larger, with an arrow head in it at the 4 o'clock position. To explain, if you look at draft #1 I would like to see the 'O' larger and more elliptical and there only be one arrow head not two in the design. What I was hoping was that if the arrow head was located at the 4 o'clock position that the arrow head could then form the 'v' in 'oval'. Hope all that make sense. Thanks all for your efforts so far, great stuff!!

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