The Black Carpet, a lifestyle blog
The Black Carpet
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TheBlackCarpet
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Creative Brief
The Black Carpet, a lifestyle blog
The Black Carpet
Yes
A lifestyle blog.
As far as our purpose goes, we actually plan to showcase various forms of lifestyle in Singapore, such as events,concerts, movie premiers, restaurants, openings, product launches etc. We would like to promote these brands/places to our target audience which consists of not only Singaporeans but to those outside of Singapore as well. In addition to that, we also intend to serve as a medium where these companies/organizers can get their brands out to the masses (our readers).
Gist of the blogging content: The blog will be documented from the perpective of a third party gossip blogger (example perez hilton and gossip girl) following the trail of 3 individuals (us as 'celebrities') as they are invited to events/places. Photos posted on the blog will be akin to photos of celebrities taken candidly - paparazzi style.
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black, gold, white, pink, red (select 2-3)
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