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The Chilli & Lemon Co.

The Chilli & Lemon Co.

Contest Holder samit136 ?

Last Logged in : 4832days19hrs ago

Concepts Submitted

55

Guaranteed Prize
150
Winner(s)

1

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Project: The Chilli & Lemon Co.
Industry: Food Logo
Contest Launched: Jan 02, 2011
Selected: 1 winning design from 55 concepts
Winning Design by: crativlogo
Close Date: Jan 09, 2011


The Chilli & Lemon Co. - Food


Awarded as a winner
Project Report    

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Creative Brief


The Chilli & Lemon Co.

The Chilli & Lemon Co.

Aao, Khao, Piya, Aish Karo...(Come, Eat, Drink, Be Merry)

Yes

The company and logo is solely focused on the hanging of "either 5 or 7 Chillies & 1 Lemon on a string" by entrances to houses, cars, businesses has been a common tradition in Asia to ward of "Nazar" (Evil Spirit). This has to be reflected in the logo. The Logo should be easily identifiable with/without any wording.

Logo Type: symbol, corporate, illustration
(We like Nandos, Pepsi, Marstons, Greene King)

We like the wording on our website as it appears to be professional and traditional. The ancient art of hanging the chilli & lemon needs to be designed to appear to be contemporary and modern. We would prefer the logo to be rustic and warm. The hanging of Chilli & lemon is for prosperity, health and to ward off evil spirits. It has to be identifiable as that.

We need to stress that we do not just want a logo with a single chilli & lemon. The two need to be connected as per the image on our website and the various research you will undoubtedly find on "Nazar - Chilli and Lemon"

The Chilli & Lemon Company is an Original Curry Pub company specialising in acquiring premium public house real estate across London; then converting them into hugely successful pubs offering a truly Indian experience. With Indian food being the most popular cuisine in the UK and Pubs still being the most popular entertainment venue in the UK; we thrive to grow further and acquire more properties to introduce this theme to. We tout the finest yet rustic of Executive Chefs from the corners and streets of India and offer them an unrivalled opportunity to work their magic in the UK. We treat all employees as family and offer exceptional pay along with paid perks ranging from Holidays, Experience days, Training, Qualifications and Stock Options in the company.

So join us, Aao, Khao, Piya, Aish Karo...(Come, Eat, Drink, Be Merry)

We've attached several examples to help you understand what the hanging Chilli & Lemon looks like.



Please do not hesitate to contact us should you have any further questions or need further clarity.

I look forward to hearing from you soon.
--

Food

Symbolic
Symbolic

Illustrative
Illustrative

Character
Character

Web 2.0
Web 2.0


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Corporate
Modern
Traditional
Local/Neighborhood
Retro
Fun
Serious
Masculine

Yellow, Green, Gold, Red, White

not sure

www.chilliandlemon.com

http://tinyurl.com/LogoChilli

samit@chilliandlemon.com

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Discussion


Comments

  • February 02, 2011 12:04 AM
    crativlogo crativlogo
     
    Thanks for selecting my entry I have sent the source files of the logo. Waiting to hear back from you :)

    Like Icon 0   DislikeIcon 0
  • January 27, 2011 5:39 AM
    crativlogo crativlogo
     
    Haha.. great to hear that you didnt get a withdraw.. You got the image from me and ran away!!! You shouldnt get refund..

    Like Icon 0   DislikeIcon 0
  • January 05, 2011 6:13 AM
    samit136 samit136
      Project Holder
    How did this get withdrawn????!!!?? Do I get a Full refund? I never clicked Withdraw. Can someone, preferably SITEADMIN fill me in?

    Like Icon 0   DislikeIcon 0
  • January 03, 2011 5:29 PM
    simplylogos simplylogos
     
    Hi Project Holder, A logo is vector based so that it is infinitely scalable. Raster based files (such as a photograph) are pixel-based and are not desirable for logo usage. Hope that helps you in your expectations. All of the images/logo designs that you will get here will be vector-based as admin will not allow raster files to be used. Thanks! -simplylogos

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  • January 03, 2011 4:19 PM
    samit136 samit136
      Project Holder
    What Siteadmin? Raster based files? All i want from designers is a realistic looking logo (Photo/3D/Image) that has either 5 or 7 chillis and a small lemon on a string with the words "The Chilli & Lemon Co." 1) 5 or 7 chillis 2) 1 lemon 3) On a string like the examples i have given 4) The Chilli & Lemon Co. 5) It needs to look realistic ie: not an illustration.

    Like Icon 0   DislikeIcon 0
  • January 03, 2011 8:25 AM
    SiteAdmin SiteAdmin
     
    Project Holder has been notified about raster based files.

    Like Icon 0   DislikeIcon 0
  • January 03, 2011 6:23 AM
    samit136 samit136
      Project Holder
    SiteAdmin - What was wrong with Draft#27? It looked realistic which is what we want. That logo was heading in the right direction!

    Like Icon 0   DislikeIcon 0
  • January 03, 2011 2:34 AM
    SiteAdmin SiteAdmin
     
    Designers! Please DO NOT upload raster-based logos! They will be taken down immediately!

    Like Icon 0   DislikeIcon 0
  • January 02, 2011 6:25 PM
    samit136 samit136
      Project Holder
    Thank you all for the designs so far! Happy Designing!

    Like Icon 0   DislikeIcon 0
  • January 02, 2011 6:24 PM
    samit136 samit136
      Project Holder
    Word emphasis should be on "Chilli" and "Lemon"...ie: Subscript "The", "&" and "Co."

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  • January 02, 2011 2:09 PM
    samit136 samit136
      Project Holder
    ps: just a quick reminder to help, we are a pub company.

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  • January 02, 2011 2:08 PM
    samit136 samit136
      Project Holder
    The Chilli & Lemon Company is commonly abbr as "The Chilli & Lemon Co." as per the brief. The lifelike image used in Draft#27 is the direction we are looking for. The nazar image used in this draft is very good. The wording could do with a little bit more spacing between the letters. We like the corporate/professional feel of this logo. How about a draft submitted with the "Chilli & lemon" above the wording or in the style of Ferrari/Bacardi or Starbucks?

    Like Icon 0   DislikeIcon 0
  • January 02, 2011 5:27 AM
    samit136 samit136
      Project Holder
    All these logos look like cartoons. Can they be made to look more realistic?

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  • January 01, 2011 7:49 AM
    samit136 samit136
      Project Holder
    Please read the brief given before submitting drafts. Please do not submit any drafts if it does not explicitly show the 5 or 7 Chillis & an Indian Lemon on a string. The Logo needs to look realistic and stand out. Please check out www.tinyurl.com/logochilli for examples.

    Like Icon 0   DislikeIcon 0
  • December 31, 2010 10:02 AM
    samit136 samit136
      Project Holder
    Draft #6: Not too keen on the text type and it being in between the logo. The lemon doesn't look in proportion to the chillis either. Please take a look at our website (www.chilliandlemon.com). You will also see that the layout of the chillis is random and not arranged as yours is. As the brief outlined, the logo should be identifiable as our identity with or without wording. This means that the symbol needs to be easy to spot and recognisable. Thank you.

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  • December 31, 2010 9:13 AM
    samit136 samit136
      Project Holder
    Mozilla, Marstons, Shell, Bacardi, Vodafone are great examples.

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  • December 31, 2010 9:06 AM
    samit136 samit136
      Project Holder
    Hi - Thank you again for your drafts. The company and logo is solely focused on the hanging of "Either 5 or 7 Chillies & 1 Lemon on a string" by entrances to houses, cars, businesses has been a common tradition in Asia to ward of "Nazar" (Evil Spirit). This has to be reflected in the logo. The Logo should be easily identifiable with/without any wording. We need to stress that we do not just want a logo with a single chilli & lemon. The two need to be connected as per our website and the various research you will undoubtedly find on "Nazar - Chilli and Lemon" We like the wording on our website as it appears to be professional and traditional. The ancient art of hanging the chilli & lemon needs to designed to appear to be contemporary and modern. We would prefer the logo to be rustic and warm. The hanging of Chilli & lemon is for prosperity, health and to ward off evil spirits. It has to be identifiable as that. The Logo will be a symbol, corporate and ideally with a 3D feel. Please do check out examples here: www.tinyurl.com/logochilli Best Regards, Sam +447852 072 648 draft#5: the layout of the text is nice. You have sublighted "the", "&","Co." and kept "Chilli" and "Lemon" on one line which is what we wanted. However, the single chilli and lemon does not tie in with our identity. Thank you.

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