This will be a business logo and the business name is iAssist.

Unique/Creative
Clean/Simple
Corporate
Illustrative

I was leaning towards a dark green. A secondary option would be blue, but feel free to add other colors if you feel necessary.

not sure

I picture my logo in two parts, an image, and the business name in text. The initial picture I had in mind for the image was of two children (boy and girl) walking down the sidewalk on their way to school and the girl is in the process of handing her books to the boy (I think it would be fairly obvious that he was "assisting" her). Then, I began to think that may be a bit elementary for the type of business I am trying to operate (a personal concierge service catering to white collar). So then I began to think of a similar image, but of adults in a business setting. Finally, I began thinking of having both images, almost like having the kids image evolve to the adults image. Something along those lines. Hopefully you get my drift. As far as the text (iAssist), I'm pretty much open to ideas. I'm a big Apple fan, as you can imagine. So, I like simple fonts, but I also think a simple font is necessary to clearly differentiate the lower case "i" and upper case "A" in the business name. Not that you can't do that with script/cursive text, I just think it's clearer with a basic font.

PS - I'd like to be able to use this logo on my website, business cards, flyers, and shirts (if possible).