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Total Eclipse - Logo Design

Total Eclipse

Contest Holder eclipseproducts ?

Last Logged in : 4307days17hrs ago

Concepts Submitted

80

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Total Eclipse - Logo Design
Industry: Personal Care Logo
Contest Launched: Feb 14, 2012
Selected: 1 winning design from 80 concepts
Winning Design by: kenthoughtthat
Close Date: Feb 23, 2012


Total Eclipse - Logo Design - Personal Care


Awarded as a winner
Project Report    

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Creative Brief


Total Eclipse - Logo Design

Total Eclipse

Instant Total Darkness

No

As you may already know, a total eclipse is an astrological event in which the sun is temporarily and entirely blocked by the moon.
My product, the Total Eclipse sleeping mask, is the most functional and customizable sleeping mask on the market.
The brand name "Total Eclipse" is meant to emphasize the product's main function, which is to block light.

The logo will be used for the website, brochures, business cards and on the product itself. When used on the product, the logo will be silk-screened.

Personal Care

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Cutting-Edge
Clean/Simple
Modern
High Tech

3 colors max: 1) black 2) white 3) your choice (Note: the 3rd color can be different for black vs white background) The logo must look equally good on a white or a black background. I would like all logo submissions to be presented on both a white and a black background.

3

I think that there are some opportunities to consider:
The letter O in TOTAL could be represented with a symbol for a total eclipse.
The letter E in ECLIPSE could be represented with a symbol for a partial eclipse. Note: I would like to avoid partial eclipses if possible.

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Discussion


Comments

  • February 16, 2012 1:45 PM
    eclipseproducts eclipseproducts
      Project Holder
    Designers, As mentioned in my brief, I would much prefer for the logo to incorporate a FULL (total) eclipse, just as the brand name suggests. I have uploaded an image that contains several examples of TOTAL eclipses. See uploads sections. Great job so far and thank you so much for your time, Jason

    Like Icon 0   DislikeIcon 0
  • February 16, 2012 2:14 AM
    eclipseproducts eclipseproducts
      Project Holder
    As mentioned in my brief, the product's name: "Total Eclipse" is meant to emphasize my product's ability to block light, much in the same way the moon completely blocks out the sun during a total eclipse. When I think of an eclipse, I "FEEL" mystery, science, the moon (barren dusty grey desert), the sun (giant pool of burning gases), space (planets, stars, etc), space (vast distances between objects AND enormous disparities in sizes of two or more objects), aliens, black (the color of everything in the absence of light), white (the color of light). I would like my logo to invoke some of these same FEELINGS or EMOTIONAL RESPONSES. The use of a futuristic font is an easy way to do this. However, I do not want to go too far in this direction and alienate (pun intended) a large client base. So, a hint of futuristic font is encouraged.

    Like Icon 0   DislikeIcon 0
  • February 16, 2012 1:39 AM
    eclipseproducts eclipseproducts
      Project Holder
    Designers, I am very excited about this project and the designs that are coming in. I just logged in to find 4 new designs. Yeah! Real feedback to follow...

    Like Icon 0   DislikeIcon 0
  • February 15, 2012 4:00 PM
    eclipseproducts eclipseproducts
      Project Holder
    Ken, Pretty cool design overall. I like the font you chose, especially the instances of the letter "A". I'm not sure if it is a common font or if you created it yourself, but it it cool. I also like the use of green as the third color. I honestly didn't expect it, but it looks good. It gives the logo a little bit of extraterrestrial creepiness to it. I think I am going to have to use the logo on a solid white background, in which case I don't think the gradient around the letter "O" will pop at all. I'm not sure if the colors in that part could/should be reversed. Overall, nice job. I'd like to see more.

    Like Icon 0   DislikeIcon 0