When you want your leisure and hospitality business to stand out, your brand design is one of perfect tools which will help you achieve that goal. When you are providing these services to your clients and customers, you need to show them you have the highest standards and want to satisfy them as much as possible. Remember that because the leisure and hospitality industry is very vast, it encompasses many different businesses like those that offer casino and gambling , massage and spa , beauty supplies , hosting and sports league services etc. to name a few. So no matter what the nature of your business, the three components of color, symbol and font will help you design a logo that shows everything you stand for.
The first element, color, is the one which will give your logo design the energy that it needs to make a statement. When selecting a color with your designers or giving them an idea of what you need, you must think about the services you provide, the message you want to convey, as well as the preferences of your customers. Because these logos will be printed on a variety of different materials like packaging papers and boxes, pamphlets, business cards, and stationery, you must create one which speaks volumes to anyone who views it. Use colors like black, purple, pure red and green to make an impact but not on backgrounds that may seem too forceful at the same time.
The second factor which will determine how your logo works out is the symbol or image that you decide to include in it. In many ways, the image used to represent your brand and company is a lot more crucial than the colors you use. The simple reason for this is because if you fail to properly portray your message and intentions, the potential customers may end up going to your competitors because they have no idea what you are trying to tell them.
Though it is okay to make an exception with the color and image sometimes according to your brand, you must not use silly and childish fonts in your logo. Using typography is a great way to make customers remember your company’s name and tagline but if you are not careful during the selection, it may end up repulsing instead of impressing them.
We have some examples of logos that are perfect for leisure and hospitality businesses, so why don’t you explore them and get inspired by them. If you still don’t see what you are looking for, don’t hesitate to contact us for consultation for free.