She’s your heart, soul and mind. She is the colossal force that shapes and molds your character. She’s the strength that endures any power, tangible or obscure, in your life. She’s mom. She’s invisible or so it seems while growing up. Unfortunately, for the world at large she still hangs in the shadow of high profile politicians, presidents, scientists, astronauts and the like. She’s only remembered on Mother’s Day when in fact she should be celebrated every day.
Despite having a powerful impact on everybody’s life, moms are still often misunderstood as the boring, multitasking, and know-nothing housewives. Yet, they are among the largest group of consumers, and tapping into this market is tough, but not impossible. In the following presentation, you will get to know why. We reveal the secret formula adopted by famous brands in their ad campaigns that have worked because they have understood what tick moms.
You might want to consider jotting these points down for your next design campaign which target moms.
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