Consumer behavior interpretation is not a nascent discipline but the gender difference in attitude towards purchase is fairly recent. After…
Romantic novels are widely perceived as fantasy. Only a true reader will know that they create an excellent connection between…
“Big ideas come in small packets” An expression put to test by Eric Reice when he coined the term “lean…
From photo editor to location finder, there is a mobile app for everything. Why should healthcare be any different? Talented…
Branding in the healthcare sector has been limited to a few areas only. Most of the time, private consultants and…
Pantone has surprised everyone with the launch of dual shades for 2016. Rose Quartz and Serenity symbolize balance, peace and…