I guess Valentine’s Day got to us! The way that digital marketing interferes with branding proves that the two have the potential to be true lovers.
The world isn’t the same anymore; we’ve known this for some time. We are all bombarded by brands through a variety of channels. Thanks to the relentless storm of digital media looming over our heads, day in and day out.
Understanding that branding isn’t only about getting a perfect logo design is essential. Still, it depends significantly on factors like customer experience, creating favorability, staying trendy, and reaching the target audience where they are most active. Thus, brand strategy is much more than brand identity design. It is a comprehensive approach to building and establishing a brand.
Now that we’re in 2023, digital marketing is still evolving at a rapid pace. Therefore, digital marketing trends must be considered when devising your brand strategy to stay ahead of the curve.
Here I will mention seven innovative digital marketing trends you can add to your brand strategy this year.
Although marketers and influencers have exhausted everyone by talking about Chat GPT, I am not in the mood to discuss its abilities and benefits anymore. This said automation and algorithms have become an important part of a brand’s strategy.
“The size of the chatbot market is forecast to reach around 1.25 billion U.S. dollars in 2025, a great increase from the market size in 2016, which stood at 190.8 million U.S. dollars.”
– Statista
“By leveraging data with predictive AI, you can create effective marketing strategies and drive even better decisions.”
– IBM Watson Advertising
Artificial intelligence marketing is a golden opportunity/technology to leverage this year for your brand strategy. The trick is to not overuse or misuse it.
Gone are the days when only movie stars had the power to influencer your target audience. Today, brands are making digital influencers and content creators their brand ambassadors. For example, Khaby Lame is the new eye candy these days. He has been seen collaborating with brands like Hugo Boss, Qatar National Bank, and Mc Donald’s.
No longer do you need to include a hotshot celebrity in your brand strategy. Influencer marketers can approach content creators who have thousands or millions of following online to collaborate with them.
“At Fifth & Cor, we have a great example of how powerful influencers can be. Our team partnered with a Luxury Jewerly brand to help drive sales, attract leads, promote brand awareness, and build community engagement. Part of our strategy included implementing an influencer program. Through this program, the brand was able to secure a macro-influencer deal with a major recording artist, in addition to managing a team of nearly 50 micro-influencers.”
– Robin Dimond, CEO and Founder of Fifth & Cor
TikTok is currently the most popular social networking website with more than one billion users in over 150 countries. If you’re targeting the young audience (Gen Y and Gen Z) then this social media platform should be in your 2023’s brand strategy.
Here are tips to grab:
Ofcourse I understand that TikTok may not be for all brands but it is an option to look into. Brands like Chipotle, Guess, NBA, and the Washington Post are on the platform. These examples are diversified. Hence, you might have a great opportunity in front of you that you’re ignoring.
@chipotle Add these to your “in” list #chipotle #lifestylebowls #whatieatinaday #food #chipotlehacks ♬ original sound – Chipotle
@guess we really love our new fragrance 🦋 introducing GUESS Seductive Blue for Women #perfumetiktok #perfume #GUESSFragrance ♬ I love earth – ari ✿
Customer experience should be an integral part of your brand strategy, especially since the digital marketing landscape continues to flourish and evolve. Brands are increasingly competing on how to provide the best customer experience to their target market.
Bookmark these tips to incorporate CX into your digital marketing strategy:
Be there where your customers are! But be there not just for the heck of it. Give your audience an experience they’ll remember and cherish.
“Customers have higher expectations when it comes to personalization, smooth omnichannel experiences, 24/7 access and control of their own narratives.”
– Scott Clark, CMSWire.com
Videos are here to stay. Video marketing has by far been the most widely-used forms of digital marketing and it is continuing to be at the top of the league.
Check out the kinds of videos you can include in your 2023 brand strategy:
These are some examples of the kinds of videos you can make. Sky is the limit. You can go wild with creativity. Try to stay on top of the trends to provide value to your audience.
Yes, I know advertising is the intruder and marketing is the guest most people invite. However, sometimes you have to be there. You need to be in the face of your audience. Not always, not everywhere, and certainly not for everything.
Sponsored ads fall under the category of premium content that sponsors pay a publisher to design and distribute. There are different types of sponsored ads, such as:
Now, if ads are just not your things at all then you can hire content writers and creators to make sponsored content for the band.
The choice is yours. In your 2023 brand strategy, you can include one of the two or both. This depends on your resources and the kind of digital campaigns you want to run.
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You could say that I am out of ideas but being on top of trends is the new trend. Believe it or not. Being in the digital marketing and branding industry is all about standing on your toes. It is vital to the success of your business to make sure that trends are not missed.
Brands that stay ahead of trends are most likely the ones with more exposure than those who are ignorant and clueless.
For your brand strategy in 2023, I recommend you stay updated about trends because then the brand can connect more strongly with the audience.
Which digital marketing trend will be the first on your brand strategy this year?
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