#DesignerSpotlight Neville Brody – The Punk Rock Effect in Typography

“An electrician isn’t an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible.”

Ladies and Gentlemen that’s Neville Brody, a design thinker who unrevealed pop art and stitched it into the fabric of reality. That’s a design thinker working ahead of time for designing the future. He contributed to the design industry with his brilliant ideas that were not easily accepted by the masses, but eventually revolutionized design trends and along with it, the traditional perceptions.

Neville Brody is the English designer, typographer and art director who is highly criticized yet widely acclaimed. His eccentricity and relentless experimentation gave way to wild design ideas that garnered criticism for the famous designer. His designs shows the influence of punk rock which means he’s a free thinker. Learn about his outstanding designs jammed up in this infographic.

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Update 11/Jan/2018

The typography whiz recently designed a custom typeface for the world’s most popular drink company, Coca-Cola. The font’s name is an acronym that is TCCC Unity stands for The Coco-Cola Company Unity. It was revealed to the public at an event at the Museum of Design Atlanta d by James Sommerville, the VP of Global Design at Coca-Cola and posted the news on Instagram.

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An exclusive app has been created to explain the philosophy behind the custom font that’ll be used in the brand’s branding and marketing. The Brody Associates shed light on the following:

• Typeface’s personality
• Technical details such as weights and styles
• Depiction of brand’s heritage

So what do you this about this new font? Share your opinions.

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