Lean UX resonates a little with Lean start-ups. You are not wrong if you believe there is a connection. In fact, lean start-up method can rightly be classified as the 3rd pillar of Lean UX design. We will discuss that later, but let’s first establish what lean user experience is? It is not any UX strategy, but it’s a business approach that accommodates the fundamental UX principles.
Lean UX is a set of principles that may be used to guide you to better, more desirable solutions for users. It gives a retrospective view on how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.
Any business model without design methods these days is hollow. Hence, design thinking is inevitable for lean UX. Design thinking process gives insights to designers who can then think outside the sphere of their design responsibilities and take a holistic approach towards problem solving and coping with the design challenges of the modern world. In fact, design thinking is the bridge that connects designers with the non-designing staff who also happen to have a huge contribution in product development, but at some level lack the foresight to visualize possible design glitches.
It’s the world driven by the web and it can no longer function without software developers. But just having a team of competent developers won’t do the trick. You need a business model that allows room for agile software development. This is actually the stage where you gain a competitive advantage if you can enhance user experience, so their expectations rise in a way that no one else can fill the gap. This involves reducing the cycle times and delivering customer value in a continuous manner.
The lean start-up method applies the feedback loop known as the “build-measure-learn” that aims to reduce project risk and the enables the team to work and learn quickly through a feedback mechanism. In this model, the team has to build Minimum Viable Products (MVPs) and ship them fast so that they can start getting feedback which will give them a chance to improvise accordingly at an early stage. This reduces wastage and the business gets a chance to test the product in the real world.
So, to simplify the whole Lean UX philosophy and process, follow this Infographic.
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