Universities compete against each other all over the world for students, and the only thing that separates them from each other is their brand identity. Most universities give you the same education as thousands of others, but people will want to go to one university over the other because of the perception they received from the school’s marketing, and the university crafts that perception carefully.
It has become increasingly important for universities and colleges to express a single, compelling voice and visual identity in everything they do from videos, photos, and newsletters to all of their marketing tools such as their university logo designs, web design, and more. All university webpages include general guidance for the visual and verbal articulation of their brand, as well as specific directions on how to use their logo and related elements.
The following infographic will explain to you why the university logo is so important to brand identity, and the typical things included in a brand guideline, and what universities want their brand to do.
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