Often considered one of the most feminine colors in the spectrum, Pink is becoming more and more versatile in the hands of Millennials and Gen-Z designers. In fact, with the arrival of Millennial Pink on the scene, the gender boundaries of colors have started disappearing.
Men are feeling encouraged to wear pink, technology startups are considering pink as their brand color, and no longer the shade is considered strictly for girls anymore.
But as you sit down to decide which color should be chosen to represent your new brand, should that decision be dependent on trend alone? ‘Let’s choose pink and attract the young target market.’ But is it enough, or even appropriate for your business?
Truth is, choosing the most appropriate and representative color for your brand is a highly subtle science. The choice of color in your professional logo designs will send a very particular message to your audience – and you need to make sure that your chosen color is distinctly suited to carry the responsibility of that message.
So first figure out what your brand message is. How do you want your brand to be known? Its unique, distinct identity. If that identity is fresh, feminine, fun, and sexual…pink is your color. If you want the depth of red without being loud, pink is the name. Pink is for brands who are adventurous, modern, romantic, and warm. It is also a color of calm, of soothing, innocence, and tranquility. It helps to study color psychology to know how to use a color and why to use it in the first place.
The versatility of shades of pink plus the different ways it can be combined and contrasted with other colors make pink the logo color of the hour. So let’s get into it and see pink in action.
The combination of pink and black has an appeal that is timeless and transcendent. It looks meticulous, adventurous with a hint of mystery, and utterly chic.
You can use a pink and black logo for a variety of industries, not limited to the traditional beauty and women apparel. This complementing mix of colors look absolutely fantastic on technology and sports based brand too. You can especially use this to seem more inclusive and socially active.
Image Source: ZillionDesigns
Image Source: ZillionDesigns
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Image Source: ZillionDesigns
It is the more traditional take on the color pink, not only in shade but in application and usage too. If your target audience is mostly female, logos of this color can be an instant message to them. Conventional uses of these logos can be observed in women apparel businesses, newborn baby boutiques, pregnancy and maternity related products and others.
The more modern (and realistic) applications of this traditionally feminine pink hue can include anything from tiny cafes to large event management operations.
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Image Source: Behance/Luisa Santos – Branding
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Image Source: ZillionDesigns
Looking for color inspirations for your next logo, don’t forget what gradient can do. Color gradients can be a highly dynamic choice for a design. They show movement, flow, and infuse a lot of richness in simple designs. The flow in gradient pink can be from a bright, bold purple…or from a more demure and muted orange. No matter which section of this continuum pink comes from, it helps give activity to a stationary design.
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Image Source: Behance/Roman Korolev
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The unique power of pink can be enhanced using it in conjunction with other, more contrasting colors. Depending on how you merge and combine these colors, and which other two colors you choose, you can make your logo seem more modern, understated, casual, or classic.
Some more popular color choices for such logos are shades of green, blue, yellow, and white. Baskin Robbins, Dunkin Donuts, and London Olympics 2012 are some famous logos that feature pink in their tri-color brands logo.
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Image Source: Behance
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While the color grey comes in more shades than what we’ve been led to believe by YA authors, it is one of the most consistent colors in the spectrum. A combination of black and white, it is perhaps the most neutral color in the wheel. This is why it has been adopted by brands that want to showcase objectivity, precision, and control. Examples: Apple, Mercedes Benz, and Swarovski.
Mixing the neutrality of grey with the personality of pink, you can achieve a logo that speaks of attention to detail, without being too technical. Pink infuses character, softness and fun in another grey logo that can too one-dimensional.
Image Source: ZillionDesigns
Image Source: ZillionDesigns
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There’s something in color pink that makes it perfectly sweet and sugary to be considered the color of the choice for logos for bakeries, airy road side cafes, and elegant treat shops. This choice can work even more if the business is being run by women and you want to portray that.
Image Source: Behance/Meem Haq
Image Source: LogoDesign.Net
Image Source: ZillionDesigns
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Image Source: ZillionDesigns
Pink isn’t traditionally associated with technology, but the arrival of Millennial Pink has stirred things up. Different shades of pink are now being used to infuse modernity, freshness, and evolution in tech brands logos.
LG has been using pink in its logo for a long time now, along with T-Mobile. And you can also join the trend.
Image Source: Behance/Cliff Tomczyk
Image Source: ZillionDesigns
Tell us which of these ways you are more excited to try for your next branding campaign. Also, we know this list is not definite in any way – so tell us more ways you think pink can be the best ink for a logo. Comment below, let’s get talking!
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