Have you ever wondered who is behind the FedEx logo design? What about Apple or the famous Google logo? Being in the logo design industry, it’s important for designers to know a bit of history too. So today’s post will be kind of a history lesson.
Here’s a look at the top five iconic logos and their designers who have given the world not just logos but brand identities.
Source: Wikipedia
Google’s logo is not just a logo; it’s a representation of their impact across the Internet. It was designed by Ruth Kedar, a student of architecture from Israel. Later she received a Masters Degree in design from Stanford University.
Though Ruth designed the Google logo design in later life, her earlier association had been with Adobe Systems. She is also known for designing the award winning Analog Deck and Duolog Deck, a promotional deck of playing cards. Being a recipient of a number of design awards, her art work is an inspiration for designers worldwide.
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Source: Wikipedia
Another woman to has designed one of the most popular logos in the world is Caroyln Davidson. Nike, the company known more by its swish mark image rather than by its name, is the leading sports accessories manufacturer.
Carolyn designed the brand’s image in 1971, while she was still a student at Portland State University. She worked with the company until 1983 and retired from her professional life in 2000.
Source: Wikipedia
Lindon Leader of Landor Associates designed the famous FedEx brand image, which is considered as one of the top 8 best logos made during the past 4 decades. Designed in 1994, it has won numerous awards for its simple and yet effective image.
The hidden message embedded in the FedEx logo is one of the factors making it a model piece of art for logo designers. If you observe carefully, you’ll see a small arrow between the E and X! This indicates the fast and efficient delivery system for which the company is known for in the industry.
Source: Wikipedia
Designed in 1994, it has won numerous awards for its simple and yet effective image.
Apple needs no introduction. Created in 1976 by Silicon Valley art director Rob Janoff, the logo design became popular immediately. Ever since then, it has been the official representative of Apple. Rob has also worked with IBM and Intel, but of course, his most honorable work is this tempting apple!
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Paul Rand is not only known for his famous IBM logo concept, but also for many other graphic works that he has done. He is considered one of the world’s best graphic designers.
After passing away in 1996, he left behind an inspiring legacy for all graphic designers. He is also known for ABC’s brand image and for Swiss Style graphic design.
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