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Able Innovation Sweden AB

Able Innovation

Contest Holder aroige ?

Last Logged in : 4096days6hrs ago

Concepts Submitted

155

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Able Innovation Sweden AB
Contest Launched: Dec 09, 2011
Selected: 1 winning design from 155 concepts
Winning Design by: descartes
Close Date: Dec 19, 2011


Able Innovation Sweden AB - Research and Development


Awarded as a winner
Project Report    

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Creative Brief


Able Innovation Sweden AB

Able Innovation

No

The company stands for creativity, ideas, technology, competence, innovation, possibilities and engagement/commitment.

The competence within the company is very broad, and new areas of interest is constantly approaching the line of focus.


What the company does:
* 3D printing / prototype design and manufacturing (CNC machine and Laser Cutter)
* CAD design
* Mechatronics projects (im thinking "gears meets electronics")
* Web design / programming / computer creativity
* Consulting in IT, Robotics, Prototyping
* Self manufactured products, such as 3D printers, inventions.

As you probably notice, there is no strict theme. The red line is creativity and taking joy in Problem Solving.

The name says it all: Able Innovation - and my name is Aron Igelstrom, so my initials are represented in the company name: AI - so I'm open for logotype designs using the initials - depending on what looks best and represents the company the closest.

Research and Development

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Initials
Initials


Cutting-Edge
Unique/Creative
High Tech
Serious

not sure

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Discussion


Comments

  • December 15, 2011 5:17 AM
    aroige aroige
      Project Holder
    I found out some more characteristics that I'm looking for in the final logo: * Catchyness (easy to remember by logo design element) * Multiple uses (logo outline b/w, and color form must be usable and easily recognizable and unique)

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  • December 15, 2011 4:49 AM
    SiteAdmin SiteAdmin
     
    Contest extended for 3 days.

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  • December 13, 2011 10:49 AM
    aroige aroige
      Project Holder
    Something else I've noticed is that the logo needs to have emphasis on both ABLE and INNOVATION. In many designs ABLE is very big and INNOVATION is too small. It's important that both words are easily readable even when the logo is used for stationaries/letterheads and such. - and at the same time keeping it all balanced.. I also figured that simply typing "AI" in a too obvious way does not work for the creative message in the logotype - the creativity/innovation, freshness/energy is the winning keys for the logo!

    Like Icon 0   DislikeIcon 0
  • December 13, 2011 1:01 AM
    aroige aroige
      Project Holder
    Here are some characteristics that needs to be found in the final logo! * Simplicity and Easy to Remember * Unique Characteristic * Multi-use: Printed in colour, in stamp size, in huge size * Printable on BOTH dark and white background!

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  • December 12, 2011 2:16 PM
    aroige aroige
      Project Holder
    Note: Triangles is not good for the logotype - people associate to "warning signs".

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  • December 12, 2011 4:02 AM
    aroige aroige
      Project Holder
    The characteristics of the design element is though not restricted to "motion" :) just to be clear. The important thing is that its unique, creative, young, fresh... you know. Describing Able Innovation as an exciting company with lots of possibilities.

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  • December 12, 2011 3:56 AM
    aroige aroige
      Project Holder
    Thanks for your contributions so far! So far I like designs with the following charestics: * The design/symbol element in the logo should have some speed/motion to it * The design element is abstractive/creative * The design element maybe also (BUT NOT REQUIRED) give the association to the initials AI. Dont get stuck there though! :)

    Like Icon 0   DislikeIcon 0
  • December 11, 2011 4:18 AM
    aroige aroige
      Project Holder
    I also like this one: http://orders.logodesignguru.com/drafts/display/contest/1015/draft/57061 Different shades of gray seems to be working too.

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  • December 11, 2011 4:08 AM
    aroige aroige
      Project Holder
    After reading about color symbolism I've found out that these color combinations might express the company best: DARK BLUE + LIGHT GREEN (/NEON GREEN) or DARK BLUE + ORANGE Maybe also GRAY could be implemented in the logo desing if Needed for balancing the design. BUT if you have a better idea - I'm open for suggestions!!

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  • December 10, 2011 5:54 PM
    aroige aroige
      Project Holder
    Looking through the other finished projects, I like these for example: http://orders.logodesignguru.com/drafts/display/contest/234031/draft/1612189 -- I like it because of the colours and most importantly the creative 3 and M in the same image!! Alzam: I like this one you made: http://orders.logodesignguru.com/drafts/display/contest/224977/draft/1610135 - because of the impression I get by looking at it. Professional! Good work. Looking at the Research and Development category on the "Browse Projects" page is great inspiration! This one for example was good looking: http://orders.logodesignguru.com/drafts/display/contest/198247/draft/1437706

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  • December 10, 2011 5:42 PM
    aroige aroige
      Project Holder
    I think, that if the initials should be implemented into the logotype - the initials should be abstractly represented in a unique logo. Not just plain letters. Or the symbol should represent the company in some other way.. Creativity//problem solving//inventions

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  • December 10, 2011 3:56 PM
    aroige aroige
      Project Holder
    Thanks Alzam! Great contributions and great work! The colours make me think of a bank. Im not sure why. This teaches me that I do not want the logo to make customers think of costume dressed people :-) Also I think the logotype needs a unique "symbol", not just plain letters. //Aron

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  • December 10, 2011 11:29 AM
    aroige aroige
      Project Holder
    Thanks. I need some complete different designs in order to come forwards in the decision process ;-) So far I like number 1 best, but I'm not sure what to change, something is missing! Changing all colours wasn't the trick.

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  • December 10, 2011 10:35 AM
    aroige aroige
      Project Holder
    Thanks for the entries! I like the symbolism in your design.

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