Aftershock Gymnastics Logo

Aftershock Gymnastics Sportsplex

Contest Holder alisonnp ?

Last Logged in : 3666days16hrs ago

Concepts Submitted

130

Guaranteed Prize

350

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Aftershock Gymnastics Logo

Industry: Sports Logo

Contest Launched: Apr 11, 2011

Selected: 2 winning design from 130 concepts

Winning Design by: Adwork

Close Date: Apr 18, 2011

Concept #100 #74

Awarded as a winner

#108

#107

#106

#105

#100

#99

#80

#74

#71

#43

#40

#104

#82

#81

#79

#59

#56

#55

#53

#45

#42

#33

#28

#19

#18

#17

#12

#46

#39

#38

Creative Brief

Project name

Aftershock Gymnastics Logo

Design Text

Aftershock Gymnastics Sportsplex

Tagline

Awaken the power within your kids

Include this tagline in my logo.

Describe who/what this design is about

* Tagline can be or not be used in logo design...

We recently purchased a gymnastics facility in Palm Desert, CA. We have renamed the business and are looking to create a whole new look and feel. The brand concept is all about empowering kids through sports. We are just gymnastics right now, but would like to grow to a multi-sport facility.

Our audience is both parents and kids. We start classes at age 18 months and go through teenagers 18 years. We do both recreational gymnastics where the central theme is fun and competitive gymnastics, where the girls want something "cool" for their logo.

The logo will be used for our website, outside building signage, advertising for our recreational programs and for the apperal for our competitive teams.

We sit on the San Andreas fault line. Our concept is that there is power lying still within kids, sports is the "earthquake" that brings the power to the surface and helps them realize the strength inside of them. The lessons they take with them from sports, the character of an athlete, etc. is the "aftershock".

Here are some overall/general concepts (not necessarily logos) that we use for inspiration:

http://www.internationalgymnastics.com/

http://www.youtube.com/watch?v=jLsfDXrLXmY&playnext=1&list=PL9C4E88CB0B01F1CB

and anything by:
http://www.creativenavigation.com/

Industry type

Sports

What kind of design are you looking for?

Logo Type

Abstract Mark

Illustrative

How would you describe the effect in your logo:(Check all that apply)

Unique/Creative
Fun
Illustrative

What colors would you like?

We are very open on color scheme. Possibly something that goes with blue, or very vibrant. Not huge fans of dark primaries like navy or a deep red, but are open.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Trying to avoid any cliche gymnastics logos - aka the gymnast silhouettes.

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Discussion

Comments

April 17, 2011 12:04 AM
alisonnp
Project Holder

44 - the shockwave/circle look makes sense... I wonder if it could be done in a different way and with a different aftershock? Maybe something more illustrative?

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April 17, 2011 12:02 AM
alisonnp
Project Holder

44 - the shockwave/circle look makes sense... I wonder if it could be done in a different way and with a different aftershock?

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April 16, 2011 11:33 PM
alisonnp
Project Holder

FYI Designers - we like the idea of a "crack" like an earthquake more than the lightening bolt look of a shock...

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April 16, 2011 6:19 PM
alisonnp
Project Holder

Keeen - still like all of your designs quite a bit. I'm personally still drawn the most to 18, but there is the before-mentioned symbol misinterpretations to think about. 33 was well received overall, and it was nice to see some variation. Don't know if the symbol, while very fun and youthful, is unique/creative enough. Still like the "aftershock" and colors a lot in number 30 (more than 46). Love how it looked like a plate that slid. The symbol is nice looking with the 3d feel, but too abstract. Maybe a creative "a" "s", ritcher scale or kids, etc? We still like a lot of the 3-star logos, but our favorites are 40 and 43. 40 is so strong and professional looking. 43 is fun and youthful, popular with those we've showed it to for opinions. The only question we have is how we'd do the building signage with it, which we think we could work through if needed. Excited about what you all have put out - so much talent. With a day left it would be fun to see some that are completely different for variation. Thank you everyone for your time and efforts!

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April 15, 2011 4:26 PM
alisonnp
Project Holder

#11 we like the look of aftershock, but the star probably wouldn't work for us. Another symbol maybe?

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April 15, 2011 3:28 PM
alisonnp
Project Holder

Hi all! Was buying this soundtrack today, and really like the logo. Thought I'd put up the link... http://www.moviesonline.ca/movie-gallery/albums/userpics//poster_StickIt_Onesheet.jpg

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April 15, 2011 2:36 PM
alisonnp
Project Holder

Thank you everyone! We initially were looking for a very illustrative/cartoonish/playful logo, and would still love to see one. However, we are really liking some of these creative but more serious looking ones as well! #29/#30 is so creative with the "aftershock" looking like it slide. Really like that. We have mixed reviews on the symbol. Some are saying it looks too much like a mountain. We like #16 and #32 as well. Some feedback we're receiving about #16 is that it could accidently read "after hock". #32 is neat too, but I'd like to see a little different "gymnastics sportsplex"... maybe longer. We'd be interested in seeing draft #18 without the "head". It would also be great to see #18 with the circle closed like #17 and as is just minus the "head". Still like the "a" and "s" in the symbol, but still are getting the "is it a person sitting down" question, and we have to show them the "a" and "s" for them to get it...

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April 14, 2011 2:54 PM
keeen

Hi Alison, thank..:) i will try new solutions Best Regards

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April 14, 2011 12:52 PM
alisonnp
Project Holder

Definitely getting there everyone - thank you! Chack: Someone asked us if the line could be a little person flipping, landing and then the "aftershock" from the landing being the richer scale?? Keen: Really loved your logos. A little more serious, but for how cool it is we don't mind. :-) We got some feedback that it looks like someone riding a motorcycle more than sports or gymnastics... don't know if that is fixable or not. We still like it a lot though! Mazyo2x - Liked the creative S and O designs. Would be interested in seeing them with additional fonts. Creative "O"s are good because our sub-programs begin with "Power" (aka, powerkids, powertots, etc.) and we could use the "o" in those sub-logos to tie it all in). JOrlick - We are really liking the newest font. The logo is one of the favorites among our group. THANK YOU EVERYONE... can't wait to see more...

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April 13, 2011 2:26 PM
alisonnp
Project Holder

Draft #3 - is it possible to do it in a font similar to this one? http://gymnasticscoaching.com/new/wp-content/uploads/2011/01/Rio-logo.jpg

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April 13, 2011 2:07 PM
alisonnp
Project Holder

#6 on the right track! Thank you... #4 so fun looking, and like the colors. Just looking for a little more specific on one or all the main themes of "aftershock", gymnastics or kids.

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April 13, 2011 1:02 PM
alisonnp
Project Holder

Draft #5 Thank you for participating! Stands out nicely. A little too primary of colors. Would work great for the teens, but not as well/as fun for the younger kids?

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April 13, 2011 11:28 AM
alisonnp
Project Holder

Thank you designers for working on this logo project. We appreciate your ideas and creativity... Overall, we need the designs to fit into the children's range a little more (tricky, because we can't isolate the teens either). Here is an example of a recent ad drop to show what we mean: https://picasaweb.google.com/alison.panisello/Summer2011DayCampAdDrop#5595102202711890226 Cheerleading logos (from a google image search) are good examples of the high energy look/"cool" for kids look we are searching for. The blues we like are less primary - lighter and more vibrant (kind of like on the microburst logo)... 1. Shockwaves and richter scale could be fun... has some possibilities. Colors are a bit dark. Would need to translate to signage and embroidery. Must be attractive to the preschool-preteen age group. I think the older kids would like this, but it may not fit as well into a younger-based ad campaign as is. Would be interested to see things shifted around. 2. I like how illustrative it looks, and the "after" font is kind of cool. I'm not certain it could work on signage and embroidery, so that might be tricky, but we could work around it if the logo was a really cool illustrative one. The "shock" is a little too graffiti looking (we're a mostly girls program). It looks a little scary for little ones in the program. Would love to see a revision though... 3. LOVE the creativity with the richter scale off the "k". Not in love with the font - a little thin and not super easy to read. Maybe a little more vibrant colors too to be attractive to kids and parents. 4. Has an element of fun to it, which we like. Not our favorite font.

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