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BodyWise Physical Therapy Logo

BodyWise Physical Therapy

Contest Holder mberk29 ?

Last Logged in : 3818days1hr ago

Concepts Submitted

291

Guaranteed Prize
425
Winner(s)

1

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Project: BodyWise Physical Therapy Logo
Industry: Health Logo
Contest Launched: Nov 15, 2011
Selected: 1 winning design from 291 concepts
Winning Design by: mdsgrafix
Close Date: Dec 06, 2011


BodyWise Physical Therapy Logo - Health


Awarded as a winner
Project Report    

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Creative Brief


BodyWise Physical Therapy Logo

BodyWise Physical Therapy

Yes

We provide exceptional, high quality physical therapy, acupuncture and other professional complementary healing services to a wide variety of patients seeking outstanding care in rehabilitation, prevention and wellness.

We are committed to the following in our services:

1. Professionalism & excellence in patient care and business operations.

2. Creating a warm and friendly environment where patients receive one-to-one personal care and attention and are treated like one of the family.

3. Working closely with referring physicians to provide the quickest recovery and the most effective care.


I'm sure that each of you are much more creative than I am, so I don't really want to give any direction of what the design should look like and prejudice your vision.

I've listed what I'd like to communicate to our audience (see below) and I think that should be helpful enough. You're welcome to have fun with the name BodyWise, but please keep in mind that "BodyWise" is one word and the "B" and "W" are capitalized. Of course this doesn't mean that you can't use letters in that name to make other object (such as using the "y" to make a person with their arms raised). I am truly open to anything, just as long as it communicates what we'd like to our audience and that it meets the requirements that I am adding below.

I'd like the logo to be readable and recognizable and for someone to know exactly what we are at first glance.

I want the logo to look nice on a business card, a website, letterhead, and brochures; but I especially want it to look stunning on apparel and promotional items (ie water bottles, coffee mugs, bumper stickers, etc). I want it to look so nice that people will WANT to wear our apparel or show off their water bottle.

If you have any questions at all, please don't hesitate to ask.

Submission requirements:
We would like one version that says "BodyWise Physical Therapy" and one that says "BodyWise Physical Therapy and Wellness"

Fonts and art must be converted to outlines, and done in vector format.

Please supply two versions of each logo one in two color and one in black and white.

Logo must use no more than 2 colors, please use Pantone/PMS colors.

Logo must have no gradients, or drop shadows.

Logo must translate well across medium, must be able to be embroidered, silk screened, and engraved.

Logo must be submitted in eps file, with transparent background.

Health

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Illustrative
Illustrative


Unique/Creative
Clean/Simple
Sophisticated
Industry Oriented
Serious
Illustrative

You decide

2

A growing percentage of our patients are coming to us for acupuncture and other holistic healing arts. It would be nice to incorporate some of that into the logo, but not necessary.

Here is a short video of one of the owners talking about why we opened the practice: http://www.youtube.com/watch?v=zo8xpNzoWo8

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Discussion


Comments

  • November 27, 2011 9:39 PM
    mberk29 mberk29
      Project Holder
    Designers, I want to thank all of you for participating in my contest. Some of the logos that were submitted far exceeded my expectations! You have made the selection process VERY hard for me! I just wanted to share how I see the selection period going. Tomorrow (here in the U.S.) I plan to unveil the contest. I really see no reason to keep it veiled now that the contest has ended. Then my wife and I will sit down and select the 10-12 that we like best. After that, we will bring our selections to our staff and some select customers of ours and then vote on the winning logo. There might be a possibility that we open up the contest for an additional day or two so that the designers can make a basic revision (such as changing colors or fonts) as needed. This won't be a time for the selected designers to submit completely new designs (I just don't think it would fair to the others). If and when I open it back up again, I will veil the contest once more and I will contact each designer privately to request the revisions that we would like. Again, this will be very hard for me as I have seen many great designs. With gratitude, Matt

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  • November 20, 2011 10:53 PM
    mberk29 mberk29
      Project Holder
    If you plan to submit something with a gradient or drop shadow, please be sure to show me what it would look like without the gradients. I have no problem using something with a gradient for print, but it becomes a problem trying to replicate it when embroidered. So it will need to look good as a gradient and as a solid color. Also, what I am looking for most is something clean, sophisticated, and elegant. Something that's memorable! Web 2.0 is okay as long as it can be embroidered. And I'm really liking the designs that are coming in in a royal/darker blue. I'd like to see more of that. Please PM me with any specific questions and I will try to respond that evening. Thanks again for the amazing work!!

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  • November 19, 2011 7:35 PM
    mberk29 mberk29
      Project Holder
    I've been extremely busy the last two days and haven't had a chance to make comments on submissions. I do plan to spend some time tomorrow going over them. I will say that there have been some VERY good submission the last few days!! Also, please do not withdraw your work. Although I may have some comments on certain logos, there will be a whole group of us voting on the final selection and I may be outvoted.

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  • November 17, 2011 11:20 PM
    mberk29 mberk29
      Project Holder
    #60 - I like the colors here. Is there something you can do with the person on top? I hate to be vague, but there's something that just isn't sitting right with me about it. #63 - Again, I like the color. The person on top looks more to me like they are stretching before a dance or they are doing yoga. I'd like the person to look as though they've been in a great deal of pain for weeks or months and they were unable to move. Then, the person got physical therapy (from us) and they are now able to move and enjoy life like they haven't been able to do in a long time! I want them to look like they've been liberated from this pain and they have a feeling of empowerment! I've studied your work and I know that you can capture this in a design.

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  • November 17, 2011 11:09 PM
    mberk29 mberk29
      Project Holder
    #57 - I like the shade of blue and green that you've used here. But the design looks too much like a competitor's of ours. Can you please show me something with a more defined person? Also, please take the gradient out of the text.

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  • November 17, 2011 11:04 PM
    mberk29 mberk29
      Project Holder
    #56 - Can I see this in a darker blue and also a darker grey?

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  • November 17, 2011 10:59 PM
    mberk29 mberk29
      Project Holder
    #53 - I like the color and font style, I just don't like the triangle people in the design. Can you show me something else where you keep the font the same, but change the design?

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  • November 17, 2011 10:56 PM
    mberk29 mberk29
      Project Holder
    #48 - this one is growing on me. Can you take most of the gradient out (it would be a nightmare to get embroidered) and some me some more color options with the person?

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  • November 17, 2011 10:52 PM
    mberk29 mberk29
      Project Holder
    #44 and #45 - can I see both of these with the same colors that you used for design #13? I'd also like to see them with the same font and same color font from #13 as well

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  • November 17, 2011 10:48 PM
    mberk29 mberk29
      Project Holder
    #38 - Can I see this where the body is more defined and less like an "X"? Also with the same colors that I suggested for #51.

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  • November 17, 2011 10:44 PM
    mberk29 mberk29
      Project Holder
    #51 - This is my favorite of yours! I really like how symmetrical the person is. He's standing with his arms out and his palms almost facing up and it really shows relief (from pain), empowerment, and gratitude. Can you show me some more color options with without the orange. I'd like to see two-color options that use blue/black and blue/green.

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  • November 17, 2011 10:35 PM
    mberk29 mberk29
      Project Holder
    #36 - I like the font and I like the overall shape of the design. But I'd rather see a person rather than a plant. Can you show me some options with a person there?

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  • November 17, 2011 10:32 PM
    mberk29 mberk29
      Project Holder
    #35 - I like the serif font that you chose here and I think the text lines up nicely. Can you show me some options with a more defined person (body, arms, legs, and head). I think I'd like to shy away from the more abstract versions of a person. Also, I like the primary color to be a blue and the secondary color (if you choose to include one) should be a green and/or black.

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  • November 17, 2011 10:25 PM
    mberk29 mberk29
      Project Holder
    #32 - I like this one a lot! My only issues are that the person is jumping and that the head seems too big and too round for the body. Can I see what the person would look like if their feet were on the ground and if their head was smaller? Also, can you show me this where you replace the orange with a green, and another where you replace the orange with black?

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  • November 17, 2011 10:17 PM
    mberk29 mberk29
      Project Holder
    #29 - this is really starting to grow on me. I like the font and I like the circle, I'm just not sure I like the design inside the circle. Can you come up with some other designs based on the font, the color, and the size of the design next to the text?

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  • November 17, 2011 10:11 PM
    mberk29 mberk29
      Project Holder
    #23 I really like the font here, but the design on top looks too much like water. There is a therapy within physical therapy called "aquatic therapy", but this is not something that we offer. Otherwise, it's a very nice design. My favorite of yours is still #27 and I'd still like to see it in a blue.

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  • November 17, 2011 9:58 PM
    mberk29 mberk29
      Project Holder
    After seeing several designs, I think I really like the blue/green combinations better than the blue/orange and the green/orange.

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  • November 17, 2011 9:51 PM
    mberk29 mberk29
      Project Holder
    I have veiled the project

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  • November 16, 2011 9:51 PM
    mberk29 mberk29
      Project Holder
    I got an email earlier today, asking me if I wanted to "veil" the contest. Would some of you feel better if I did that to protect your work?

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  • November 16, 2011 9:36 PM
    mberk29 mberk29
      Project Holder
    #20, it's just a little to feminine. Can you make it more masculine? I've seen your profile and really enjoy your work. Please come back with something else

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  • November 16, 2011 9:32 PM
    mberk29 mberk29
      Project Holder
    Just to repeat, the "BodyWise" is one word, so please don't separate it with a space or an illustration. I realize that the there are two capital letters in there, but that's just a style decision on our part. Also, I want to make clear the requirements: Logo must use no more than 2 colors, please use Pantone/PMS colors. Logo must have no gradients, or drop shadows. Now I don't might slight gradients, but it can't be something dramatic where it will change everything when we go to get it embroidered. Logo must translate well across medium, must be able to be embroidered, silk screened, and engraved.

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  • November 16, 2011 9:24 PM
    mberk29 mberk29
      Project Holder
    @Sharpie, please see some of the suggestions that I've made to others. I'm glad that you stayed true to our name and kept it as one word with a capital "B" and a capital "W". Go back and reread the section on what I would like to communicate to our audience. I encourage you to keep trying and come back with something different.

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  • November 16, 2011 9:18 PM
    mberk29 mberk29
      Project Holder
    I do like what a lot of you have done with the word "BodyWise" and making the "body" one color and the "wise" a different color. Those are #1, #6, #14, and #30 #1, can I see the blue in "wise" just a little darker? Also, the illustration is a little too big and it takes away from the text. And after going through so many other contests, I think I'd like to stay away from figures (people) with pointy limbs (arms and legs). Can I see a more rounded person? #6, your figure looks too much like their doing a yoga pose and not as much like someone who just got physical therapy. #14, I like the colors, I'm just not crazy about the bird and hand. Can you come up with a different illustration...perhaps a person with energy? #30, instead of pointy figure that separates the "Body" and the "Wise", can I see you try to make a figure out of the "y" in "Body" with their arms raised? Also, try to stay away from the gradients, it makes it hard to get embroidered. And please replace the red with a blue.

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  • November 16, 2011 8:40 PM
    mberk29 mberk29
      Project Holder
    Greetings designers!! First let me thank you for participating in my logo contest. I am blown away by some of the logos that I've seen so far. The two that stand out for me right now are #13 and #27 #13, I really like the illustration and how the bright (but not too bright) colors contrast well against the font. I definitely get the feel that the woman inside the circle has the feeling of empowerment, liberation, and energy (which is what we'd like to communicate to our audience). Would it be possible to see what the logo looks like in a serif font? Also, one of my requests was that there were no gradients. I do like the gradient in this logo as it makes the figure pop out, but it will make it hard to replicate when we go to have it embroidered. I see no problem with a gradient on business cards and other hard copy materials though. So could you also show me a version of it without the gradient? Also, is this an original piece? I haven't seen it before, but I'd hate to find out that someone else has the same symbol after we've spend a great deal of money putting it on promotional materials. #27, I really liked how you made the hands come together to form a body - a body with its arms raised! I'm not sure that I like the olive green as much as I'd like some other color like a dark blue. Is this an original piece?

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