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Business Identity Logo

PREMIER CARPET & FLOORING

Contest Holder PROAC25 ?

Last Logged in : 2795days12hrs ago

Concepts Submitted

271

Guaranteed Prize
550
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Project Finalized


Project: Business Identity Logo
Industry: Retailers Logo
Contest Launched: Mar 21, 2011
Selected: 1 winning design from 271 concepts
Winning Design by: raindesign
Close Date: Mar 28, 2011


Business Identity Logo - Retailers


Awarded as a winner
Project Report    

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Creative Brief


Business Identity Logo

PREMIER CARPET & FLOORING

Every style for everyday living

Yes

Elegant, stylish and bold logo that identifies our company as well established and a market leader. We simply are not your ordinary carpet store.
While we are upscale and high end we need the logo to also be friendly, warm and welcoming. Logo will be used in all aspects of our busines. Web, signage, store merchandising, sale tags, newspaper and magazine ads, as well as direct mail. Color is important, most of our ads are image ads and in glossy full color, but logo also must work well in black and white. Must be interchangable, meaning with or without icon or design element that is created. Ideally, were hoping for a design element or icon that can... in time identify our company on its own...at least locally.

Retailers

Logo Type
Logo Type

Abstract Mark
Abstract Mark

Initials
Initials


Cutting-Edge
Unique/Creative
Sophisticated
Outdoors/Natural

Black/red- Black/gold Red/gold We are partial to these colors for the elegance concept but are very open to new ideas. Please no pastel colors or YELLOW

3

Pease no typical flooring or carpet symbols (ie. a roll of carpet or piece of tile). However something sybolic and abstract is ok.
We want the "&" rather the word "and" in our name.
It will be very helpful to have a design that is more horizontal than tall. Im not opposed to multi line logos but being too tall can be problematic in ad layouts.
NOTE ON TAGLINE: While we use it often it can be disregarded in logo but must be able to incorporate A tagline....We are concidering a new one. Should a designer feel that they have a unique idea on a new tagline, feel free to incorporate into design or contact me through message.

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Discussion


Comments

  • November 06, 2011 11:22 AM
    RichardB RichardB
     
    Check out www.DesignCage.net its pretty awesome,you can win more contests.

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  • March 27, 2011 2:00 AM
    PROAC25 PROAC25
      Project Holder
    Note; The design elementabstarct mark or 'P' should be to the left or left corner rather than on top. Many nice elements provided and some logos have gotten too tall. ***Element can be above/on top only if design is where whole company name is on just one line. Designs not eliminated are designs we like but are in need of revisions per previous notes still keeping with your overall concept.

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  • March 27, 2011 12:59 AM
    PROAC25 PROAC25
      Project Holder
    With so manybeautiful and inspiring designs and so many great revisions offered we going to eliminate some and ask for revisions on those still concidered. **Please make revisions in colors red/black/gold only with a B/W visual, along with logo without a background. **PREMIER must remain prominate with Carpet & Flooring equal or slightly smaller, but not larger. (we went back and forth on this, I know) **Heavy scripts are not prefered for the company name, but would like to see a soft script for the tag line like seen in drafts 165 and 151-Very nice job. A creative '&' would be prefered. LOGOWAY and finaldesign, you are the exception to the script,bravo. Logoway we would like to see the tagline incorporated in your design. **The final tagline will be "Style for Everyday Living" thank you. ***Tag line can be above or below, pending on design. **Design element should be abstract or a creative use of the "P"---please, not within a crest or emblem, it appears too complicated that way and not a heavy script. **Modern/techy elements and concepts are not prefered. ***Swooshes and graphics images are not prefered. Exception: Myhands, #16 try to refine your swoosh and make the Carpet & Flooring larger. Weve had many discussion in private with many designers and you have all worked very hard on this and it has certainly help us undestand more of what we want. Ill offer suggestions specific to your designs in private message and please review ratings on the current designs and Im confident your final revisions will be very in line and ultimately what we want. Thank you.

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  • March 22, 2011 11:58 PM
    PROAC25 PROAC25
      Project Holder
    Many of you have embraced and really hit it right on the mark with the elegant aspect of our image. The colors are brilliant and we love them, but would also like to see a few more with the natural element (as some have-bravo)in a classy elegant way. Possible some more use of the rich greens and golds. NO YELLOW, please. Thank you again. Great work everybody! Please dont begin to withdraw previous designs after revisions, We really like so many of them and may return to them.

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  • March 22, 2011 11:52 PM
    PROAC25 PROAC25
      Project Holder
    Reminder: Carpet & Flooring is essential and equally important, and possibly, at times even more important in our overall identity. So, please dont regard as secondary. We would like to see a few concepts were the Carpet & Flooring is more prominate (larger)than Premier- allowing for increased creativity with the '&' and the length of Carpet & Flooring. Questions, please feel free to respond.

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  • March 22, 2011 11:33 PM
    PROAC25 PROAC25
      Project Holder
    Designers: Thank you for your enthusiasm and creativity on our project. Very impressed with so many of the idea and want to see how they progress naturally and through input directly from us in private message. We decided not to use the star ranking, so the concepts and revisions are not influenced. I see many project holders comment in open forum, and that may be customary, but we would rather communicate directly if we feel a design needs something specific to that design. General issues we'll address in the duscussion. Thank you.

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  • March 22, 2011 10:29 PM
    uzumaki uzumaki
     
    hahaha raindesign manjud??? pagsure mo mga angkol oi..fake na among elemetnts? GA na RD.. good luck to everyone..^^

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  • March 21, 2011 11:28 PM
    PROAC25 PROAC25
      Project Holder
    Thank you all for your wonderful designs and creativity. Just a note on coloring: While it is customary for many designers to use a backdrop which is beautiful and impressive, we will also need to see the logos without a backdrop as well. We utilize many forms of print media and the backdrop will often have to be omitted so we can place our logo as an overlay. Thank you all for your hard work and efforts.

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  • March 21, 2011 12:09 PM
    skitech skitech
     
    Raindesign is the man when it comes to logos

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  • March 21, 2011 8:37 AM
    sandycreative sandycreative
     
    Raindesign awesome creatives really gr8 job

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